Posts Tagged: British American Tobacco


IP Portfolio Managers need to shift from IP-centric to business-centric strategies

Instead of following the same IP plan year after year, IP managers should focus their strategy on aligning their IP with their business, including developing a more …
By Vincent Brault
2 years ago 3

Brand Owners Watch as Smoke Clears on Plain Packaging Efforts

The major premise of plain packaging is that when stripped of producers’ logos, brand images and promotional matter, tobacco products simply aren’t as attractive to consumers. …
By Brian Focarino
3 years ago 2

Big Tobacco Heads to Court Over Cigarette Plain Packaging Laws

The British legislation, aimed at curbing demand for cigarettes, requires that all cigarettes be sold in uniform packs with all branding, including colors, logos and other trademarks, …
By Brian Focarino
4 years ago 6