Posts Tagged: "Bruce Berman"

Clause 8 Podcast: Bruce Berman on Telling a Patent Story

Bruce Berman, the PR guru of the IP world, is the CEO of Brody Berman Associates, a communications firm that helps tell patent stories. Berman has implemented marketing and business development programs on behalf of more than 200 IP portfolios and businesses. And, in 2016, he founded the Center for Intellectual Property Understanding, an independent nonprofit that raises awareness of the use and impact of intellectual property on individuals and businesses. He is also the host of the Understanding IP Matters podcast. In the latest episode of the Clause 8 Podcast, Berman delves into the who, what, when and how of telling IP stories to help promote causes in the patent world.

Understanding IP Matters: Embracing Open Innovation – The Business of Licensing with or without Patents

Is it a great time to be an inventor or a terrible one? From some corners of the inventing community, the news is doom and gloom, but for Stephen Key, a successful creator and entrepreneur, the opportunities faced by inventive people today are as varied and exciting as the challenges. Patents, he believes, are a tool to help people share their creativity. To commercialize some products they are absolutely necessary, but to bring others to market they may not be needed. In an industry where inventors are regularly charged tens of thousands of dollars for help with inventions that will never make it to market, his unique perspective and commitment to giving back to the next generation of creators have earned him a large following.

IBM-IPwe Partnership Hopes to Increase Patent Efficiency, Propel Transactions

Investors, both speculative and strategic, are adjusting to the emergence of a bold new category of assets—digital collectibles. NFTs, or Non-Fungible Tokens, are so called because they are irreplaceable or one-of-a-kind artifacts–effectively, digital “limited editions.” NFTs trade on blockchains or distributed ledgers, typically without middlemen or brokers. The primary advantage of most blockchains is transparency and efficiency. Agreements are recorded on an open ledger for all to see. This is especially attractive to frequent traders who require accurate pricing and full disclosure for difficult-to-value assets. Now, two stalwarts in the intellectual property world, IBM and IPwe, believe that NFTs can be used to take patent monetization to new heights.

‘Intangible Investor’ Column Moves to IPWatchdog

Starting this week, Bruce Berman, author and CEO of Brody Berman Associates and founder and chairman of the Center for Intellectual Property Understanding, an independent non-profit, will publish his well-known column, the “Intangible Investor” with IPWatchdog.The column ran for 17 years in IAM Magazine and will continue to focus on trends and observations in the realm of IP valuation and investment. Berman spoke with IPWatchdog about the history of the column and what readers can expect going forward.

HBO Tells Only Part of ‘Inventor’ Elizabeth Holmes’ Story

Theranos was based on the promise that a charismatic 19-year-old Stanford drop-out, Elizabeth Holmes, had developed a revolutionary technology that could perform important diagnostic tests by using a drop or two of blood. Whatever the outcome of a planned three-month trial set to begin next August in San Jose federal court, there may never be a full accounting of the destructive power of a good story well-told. The attitudes that allowed Theranos and Holmes to operate undetected and for investors to be duped out of more than a half-billion dollars do not appear to have changed. “The Inventor: Out for Blood in Silicon Valley,” a documentary released by HBO earlier this year, effectively dramatizes an extraordinary narrative. Gibney’s eye-opening film is important on several levels. However, its suggestion that “faking it ‘til you make it” is what many innovative businesses and professional inventors (like Edison) typically do, is inaccurate and disrespectful.