Trade Secrets: Managing Information Assets in the Age of Cyberespionage
The titans of the 19th Century made fortunes because they controlled access to the raw materials and infrastructure of commerce: steel, oil, lumber, railroads, canals, shipping. In contrast, the Third Industrial Revolution creates value not just from ideas that improve our ability to transform materials, but from information itself. This shift to intangible assets has been profound, but so swift that few have paid sufficient attention to the magnitude of the change. In the Information Age, your secrets – a new technology, a business plan, insights extracted from data analytics – define your competitive advantage. And because business is global, competition can emerge anywhere, anytime.