Posts Tagged: "Corinne Kerston"

East Carolina University, also known as ECU, has filed a lawsuit against Cisco Systems, Inc., a huge multination communication company. Why take on a networking and communication giant? Because Cisco has been using the phrase “Tomorrow Starts Here” in their newest marketing campaign – a phrase that ECU has been using for over a decade, and has already federally trademarked.

By now you may have noticed that most successful businesses have a blog. This is no coincidence. Blogging can help you gain customers, drive traffic to your website and raise your rank in the search engine result pages. Here is a list of business blogging do’s to help you get started with your own blog.

The Batmobile namesake owners are doing battle over replicas of this very car. DC Comics, a subsidiary of Warner Bros., is pushing a lawsuit against California custom paint and auto body shop, Gotham Garage. Owned and operated by Mark Towle of Santa Ana. Gotham Garage specializes in customizing replicas of the various Batman vehicles. This lawsuit started nearly 2 years ago, when Warner Bros. claimed that Towle’s business was violating copyrights and trademarks that are owned by DC Comics.

Starting in the fall of 2013, the Nielsen Twitter TV Rating will chart the conversations that take place on Twitter about television shows. It will measure the total audience for each show’s social activity. According to a representative at Nielsen, this new rating system will provide the “precise size of the audience and effect of social TV to TV programming.”

U.S. District Judge Phyllis Hamilton while there are similarities in the names of the digital application storefronts, Apple has not proved that Amazon has in fact tried to pass itself off as an official Apple app store. In her order to dismiss the claim, Hamilton wrote, “There is no evidence that a consumer who accesses the Amazon Appstore would expect that it would be identical to the Apple App Store, particularly given that the Apple App Store sells apps solely for Apple devices, while the Amazon Appstore sells apps solely for Android and Kindle devices. Further, the integration of Apple devices has more to do with Apple’s technology than it does with the nature, characteristics, or qualities of the App Store.”

Another benefit of the straws is that in addition to milk and other beverages, it can also be used as a delivery method for children who usually have an aversion to medicines and other necessary vitamins or tonics. According to the press release from the company, “the technology can be used to deliver not only flavorings, but nutritional and therapeutic compositions such as probiotics and medications, greatly expanding its uses.” This could be good news for any parent who has fought with their child to take their medication. Ill-tasting medication can be disguised with a more favorable taste by using a flavored straw to drink it.

Sprint Nextel (NYSE: S), the wireless powerhouse, has announced that they have entered into an agreement that will allow them to acquire the remaining shares of the wireless broadband provider Clearwire Corporation (NASDAQ: CLWR). Sprint already owns approximately 50% of the shares, and will buy out the rest for $2.97 a share, which equates to $2.2 billion paid to the remaining shareholders. This buyout will bring Clearwire’s total value to roughly $10 billion, which includes the $5.5 billion debt Clearwire currently has.

This case started back in 2006, when the newspaper publishers took Google to court, stating that the popular search engine was infringing on their copyright. They had been trying to get Google to compensate them for using their online content, claiming that as more and more readers turned to the Internet to get their news, less and less readers were utilizing their printed versions. Under the new agreement, Google will team up with the Rossel Group, a major media group in Brussels that owns some of the top newspapers such as Le Soir and L’Echo; and the IPM Group which puts out publications L’Avenir and La Libre Belgique.

Though the owners of the MLP Online site seemed to be aware of the fact that their game was infringing on the Hasbro trademark, they went ahead and constructed the game anyway. However, they are not upset with Hasbro for issuing the cease and desist. The moderator of the online fan site stated that, “Hasbro is not to be blamed here. As per U.S. Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them. At this time, our game is no longer in development.”

With the growing trend of online marketing for business, it has become important to have a distinct Internet presence. A blog can give help you raise your search engine ranking, get more traffic and even win over more customers. Setting up your own business blog isn’t difficult if you know the steps to take. Here are the first three critical steps, or action items, to setting up your blog, or just going down the path of setting up a website.

Why is this fight so important? It could be a crucial decision for both companies, with the winner gaining leverage in the fast-paced and ever-growing billion dollar market. Each side wants to protect their stake, since they risk losing their high position on the mobile leaderboard as so many companies before them have done. Prime examples of companies that were once at the top of the game but are nowhere to be seen are BlackBerry and Nokia. Both of these were once the biggest names in mobile phones and handheld devices, but lost their edge once new technology started coming out.

Speck Products has obtained a judgment from a California Federal Court against Tsai & Shaw, a company that has been selling counterfeit Speck iPhone cases. The judgment includes a permanent injunction against Tsai & Shaw, as well as an award for the damages. The case against Tsai & Shaw is just one of the several judgments in the last year that equals over $1.2 million in damages against Tsai & Shaw and other counterfeiters.

Whether you are just getting your feet wet in the wild world of inventions and patents, or you already have your business up and running, social media can help expand your business. Everywhere you look, there are Facebook “Like” buttons, LinkedIn “Share” buttons and Twitter “Tweet” buttons. Even Google has entered the social sharing game with Google+ allowing you to “+1” content. Social media can help catapult your business into overdrive – if you know how to use it effectively. Here are some tips to using social media to expand business.

A new face lifting technique that claims to restore the volume loss in the face that is caused by aging has received a U.S. patent – U.S. Patent No. 8,240,314, which issued on August 14, 2012 after initially being filed on April 6, 2010. The ArqueDerma Artistic Restoration Lift technique was invented by Leslie Fletcher of the InjectAbility Institute. The process is unique because it attacks volume loss in a different way compared with conventional techniques. The Fletcher process is desirable because of its long lasting, natural effects and because it can be administered by nurses and other medical professionals without the assistance of physicians.