The Chinese “Super Trademark”: A Creative Strategy for Overseas IP Protection
Enforcement of trademark rights in China is an ongoing issue faced by numerous corporations. Invalidating or canceling a trademark registration in the Chinese market is time-consuming and costly. The best way to defend your company’s valuable intellectual property assets is to put in place as many protections as possible. If your company owns a creative design mark, consider going beyond the standard trademark registration and getting the “super trademark” by obtaining copyright registration for this artistic design element.