Posts Tagged: "data ownership"

Privacy and Security in the Age of the Driverless Car

The privacy implications of the driverless car are significant. The data that such a vehicle could collect and the potential uses of that data could be extraordinarily intrusive. Driverless cars could provide both historic and real-time, continuous geolocation data. Companies could utilize this data to determine not only your current location and destination but also every place that you have been. This data could lead to commercially valuable, but extremely sensitive and intimate information about individuals being discovered. Advertisers may be able to discern the purchasing patterns of individuals by tracking what stores they frequent. Insurers may be able to determine what the lifestyle of individuals is like by following their daily activities (e.g., constant trips to the gym) and dining habits (e.g., persistent trips to fast food restaurants).