Your business name, logo, and overall brand is how people will identify with your goods and services, so you want to have one, clear identity. That identity and brand should be shared and viewed consistently around the world to the greatest extent possible. Just like domestic U.S. trademarks are not only for large multinational corporations, international trademarks and brand protection…
Covid-19 and the Digitization of Intellectual Property (IP) In June 2021, Dennemeyer published a detailed study informed by the extensive individual experience of more than 50 experts coming from IP law practice, academia, government, industry, and IP offices worldwide. The deepest insight from the study shows that the changes thrust upon the world during an unprecedented year of 2020 were the catalyst for…
What’s in a name? Far more than most businesses realize! Your business name, logo, and overall brand is how people will identify with your goods and services, so you want to have one, clear identity. That identity and brand should be shared and viewed consistently around the world to the greatest extent possible. Just like domestic U.S. trademarks are not…