Posts Tagged: descriptive trademarks


Eight Circuit Reverses Finding that Sturgis Motorcycle Rally Trademarks are Valid

On Friday, November 2nd, the Court of Appeals for the Eighth Circuit issued a decision in Sturgis Motorcycle Rally, Inc. v. Rushmore Photo & Gifts, Inc., et. al. …
By Steve Brachmann
1 year ago 0

5 Mistakes Businesses Make with Trademarks and Brands

Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark …
By Roderick O'Dorisio
1 year ago 0

Trademarks: What Entrepreneurs Need to Know about Securing and Protecting Trademarks

Trademarks protect distinctive marks, such as brand names, logos, and designs.  This protection allows a trademark holder to exclude others from using the mark without permission of …

Selecting the Right Trademark for Your Business

From a legal standpoint, a trademark that has no relation to the product or services offered will be the strongest type of mark. For example, trademarks such …
By Gene Quinn
2 years ago 2

Court Finds ‘Google’ is Not Generic

The Ninth Circuit Court of Appeals ruled on May 16, 2017 that Google has not become a victim of its own success – that is, its Google trademark is still …

Federal Circuit affirms rejection of trademark for refusal to disclaim descriptive term

The Federal Circuit affirmed the TTAB, noting that substantial evidence supported the TTAB’s findings. Where, as here, the disputed term is highly descriptive, the TTAB acted …

Selecting the Right Trademark for Your Business

You have probably had circumstances when you have positively associated with a certain trademark. Perhaps you were traveling and had the option to eat at one of …
By Gene Quinn
6 years ago 3

Trademark Cases of the United States Supreme Court

In 1879 the United States Supreme Court first had the opportunity (and necessity) to address whether Congress had been granted in the Constitution the power to enact legislation …

Trademark Process: Obtaining and Keeping a U.S. Trademark

When seeking to obtain a United States trademark there are a number of different steps to the process, and even after the trademark has issued there are …
By Gene Quinn
8 years ago 1

Apple and Microsoft Fight Over “APP STORE” Trademark App

The Apple application for “APP STORE” is currently in opposition proceedings at the Trademark Trial and Appeal Board. Here’s the skinny in 4th grade prose. Back …
By Beth Hutchens
9 years ago 7

Trademark Power: Not All Trademarks Are Created Equal

You have probably had circumstances when you have positively associated with a certain trademark.  Perhaps you were traveling and had the option to eat at one of …
By Gene Quinn
9 years ago 1