Posts Tagged: "Facebook"

The Wall Street Journal explains ithat the Silicon Valley culture has long regarded copying as a good thing and necessary for rapid growth, first to market, first mover advantage, network effects, world domination, liquidity for early investors and Founders, etc. What complete and total garbage. When you live in a culture that tolerates and even promotes copying that is, in fact, what you get. When everyone copies everyone that means no one is innovating. Many studies and articles in recent years have highlighted how we have a net loss of startups over the past 30 years and that companies are no longer innovating.

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using social media to promote one’s business, there are a number of pitfalls that one must avoid. Using social media in relation to a business is not the same as using social media for personal, non-commercial use… The issues with using someone else’s copyrights, right of publicity and trademark in social media to promote a business is that the business is arguably profiting off of someone else’s property that does not belong to them. That can and does create a significant amount of conflict. Profiting from another’s property is what separates the use of social media in business from just personal use.

The Supreme Court of Canada has just released a decision (Douez v. Facebook, Inc., 2017 SCC 33) that provides a framework for assessing the enforceability of forum selection clauses. The decision continues the trend of affording protection to consumers in the face of considerations of uneven bargaining power in un-negotiated online contracts referred to as “contracts of adhesion”… A few years ago, Facebook released an advertising product that used the name and picture of Facebook users, allegedly without their consent. BC’s Privacy Act offers a cause of action for breach of privacy rights. The Plaintiff in this case sought to adjudicate the alleged infringement of her privacy rights in BC courts (as part of a class action comprising Facebook users).

Facebook is not the only company seeking to provide content to consumers via their own Internet-based platforms. In early May, the Women’s National Basketball Association (WNBA) announced a deal with San Francisco-based social media firm Twitter (NYSE:TWTR) to livestream 20 games per year over multiple seasons on the social media platform. The first WNBA game livestreamed on Twitter on Sunday, May 14th, earned 1.1 million viewers, nearly one-third the average audience watching National Football League (NFL) games streamed on Twitter during the 2016-17 season. Seattle-based Internet e-commerce giant Amazon.com (NASDAQ:AMZN) will livestream Thursday night NFL games during the 2017-18 season for $50 million, a sum which is reportedly about five times what Twitter paid to broadcast NFL games last year. Twitter’s WNBA deal and Amazon’s NFL deal both include promotional efforts on behalf of the Internet companies to promote either sports league.

Move Fast and Break Things, subtitled How Facebook, Google and Amazon Cornered Culture and Undermined Democracy, dissects the inordinate power of a handful of the popular, primarily Internet companies and those who run them, and its impact on culture, innovation and personal freedom. What Taplin does best is to connect the dots, distinguishing between true break-through ideas and the ability to simply profit from data and dominate markets by making content and information more widely accessible. His analysis reveals how a combination of bold vision, oversized ego and enormous wealth have resulted in undermining the rights of a wide range of people and businesses, and pillaging whole industries.

In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. Social platforms have quickly become a go-to platform for engaging with customers. If used correctly, companies have the potential to build an online persona that stands out and drives commercial success… When big brands enforce their trademark rights against potentially infringing smaller entities, the David-and-Goliath-type battle can help to alienate the consumer market. Brands such as M&Ms are now using online personas – developed on social media – to gently enforce trademark rights.

Efficient infringement causes distress and agony for innovators struggling to survive,, and widespread efficient infringement absolutely stifles innovation… Innovators today patent their technologies in the hopes of licensing to a tech company but recent legislation from Congress, most notably in the form of the America Invents Act of 2011 (AIA), has increased the difficulties of asserting patent rights. In this environment, it becomes economically viable for a large company to simply copy what it can from available technologies it hasn’t developed instead of actually licensing that technology.

ZeniMax offers useful insights for enterprises seeking to maximize the benefits of NDAs while minimizing the time and effort needed to negotiate them… Most technology enterprises are well-acquainted with NDAs. On the positive side, they recognize the importance of entering into NDAs with outside parties before disclosing confidential information, whether in the context of discussions related to potential commercial transactions, funding, or joint R&D projects, or for other purposes, such as to support product-related investigations or certification activities. On the negative side, enterprises commonly associate the negotiation of NDAs with cumbersome paperwork, obstacles, and delay.

On Wednesday, February 1st, a jury in the U.S. District Court for the Northern District of Texas (N.D. Tex.) entered a case verdict which orders virtual reality developer Oculus VR to pay $500 million to Rockville, MD-based interactive computing firm ZeniMax Media Inc. The verdict is the latest activity in a case involving allegations of copyright infringement and trade secret misappropriation levied against Oculus, now a subsidiary of social media giant Facebook Inc. (NASDAQ:FB) of Menlo Park, CA.

Although the patent space surrounding VR headsets still looks very open, it’s interesting to note that Nintendo has an early lead over other top tech firms which have reportedly been working on their own virtual reality technologies. Fourth place in the VR headset space is Microsoft Corporation (NASDAQ:MSFT) which owns nine IP assets in the sector. This total seems low given Microsoft’s work on developing its HoloLens mixed reality platform. Trailing closely behind in fifth place is Alphabet Inc. (NASDAQ:GOOGL) with seven IP assets in the sector. Again, given research and development conducted by Alphabet’s Google subsidiary for its Google Glass head-mounted device, it’s interesting to see that the company hasn’t invested heavily in the virtual reality headset space. Following further behind in seventh place is Japanese electronics conglomerate Sony Corp. (NYSE:SNE). Tied in eleventh place are Intel Corp. (NASDAQ:INTC) of Santa Clara, CA, and the Walt Disney Company (NYSE:DIS) of Burbank, CA.

Recently, we took a closer look at four of the largest trending stories playing out in the world of intellectual property and patents during 2016. Today we turn to the world of technology to see what trends have been developing in the technology sector over the past year. From an ever-widening scope of business activities being pursued by Silicon Valley’s largest firms to growing government authority over one sector of Internet services, there have been plenty of interesting stories playing out on the stage of America’s tech sector.

In terms of sheer numbers, in the CB Insights study, which curiously did not include patent giant and American research juggernaut IBM, Microsoft ranks supreme among this collection of five major tech firms. The Redmond, WA-based hardware and software developer has applied for a total of 16,840 patents over the seven years of the study. In second place is Google with 14,596 patent applications over the same time period. Although exact numbers for the other three firms weren’t publicly released by CB Insights, these two firms are followed by Apple (13,420 patent applications), Amazon (5,186) and Facebook (2,508), respectively. Collectively, these five companies have been pushing towards a total of 10,000 patent applications filed per year. This trend marks a sharp rise in patent application filing activities among the Big 5, which filed 3,565 patent applications collectively in 2009.

In the days since the U.S. presidential election the scourge of fake news has been tearing at the soul of Internet media. An interview with a satire news website editor published by The Washington Post on November 17th discussed how shares of fake news stories on social media platforms may have had a real effect on the recent election. Fake news websites have been a lucrative business model, too… U.S. Patent Application No. 20160328453, titled Veracity Scale for Journalists, would protect a method programmed into a device’s memory which would acquire input from a user regarding an article or a journalist, collating and storing the input in a database, filtering the input to generate filtered data, applying a user-specific filter to that data to generate veracity information associated with the article or journalist and then displaying the veracity information.

Now with smartphones always-on and within reach 24/7, the way businesses need to communicate information to customers is through their mobile devices. And statistics show that the preferred method for reaching customers by their phones is via text message. For example, 70 percent of customers say texts are a good way to get their attention, and 90 percent of customers will open a text message within three minutes of receiving it, according to mobilesquared, an industry analysis firm.

It is possible that the fake news topics in Trending News issue may get fixed for Facebook in the future; after all, algorithms tend to improve with time and greater access to data and Facebook has made an official comment that it will work to improve the Trending News algorithm’s ability to weed out fake and satirical stories. But this episode does highlight the fact that simply because content is trending online doesn’t mean that content is factually accurate. So-called “clickbait” articles are able to gain traction with user engagement by appealing to strong emotional responses in readers.