Posts Tagged: "Facebook"

With social media, You Are Your Brand. But what exactly does that mean? If you are part of a larger firm or business, you may be using social media to promote the products and services your company/firm offers, but you are doing so as an individual. Social media is about sharing content and building relationships. The general voice of your company/firm would not work in social media, nor in face to face networking for that matter, without each individual representative of the company displaying their own personalities and adding unique insight which ultimately is what attracts new, potential clients.

The focus of the litigation now shifts to the Patent Office. How Allen’s patent claims will fare in that forum is unknown, but certainly his odds of maximizing the monetary value of his patent portfolio are diminished. Reexamination has been ordered by the PTO for all four Allen patents, and in one (the ‘314 patent), a non-final rejection has issued. Had Allen chosen a different court and his cases not been stayed, his patents would still be in reexamination. Yet, his court trials would likely be completed before the reexaminations, with obvious advantages for him.

What’s in a name? Well likely far more than most businesses realize. Your business name is how people will identify with your goods and services, so you want to have one identity that is all your own. Simple enough really, at least in concept, but making a mistake at the selection stage will prove costly. You really need to be picking a business name that gives you the opportunity to create a unified Internet marketing and branding strategy, from the domain name you select to your usernames and identity on popular social media and social networking sites like Twitter, Facebook and LinkedIn.

It is still early to know whether this is irrational exuberance or whether this is a meaningful event for the companies that follow LinkedIn to IPO. In all likelihood it is a little of both, namely a meaningful event that demonstrates at least some irrational exuberance. With the economy and the IPO market having been in the tank for so long a little zeal never hurt anyone, right? In any event, regardless of what LinkedIn does from here on out the fury of trading and interest suggests that good things are on the horizon for the economy and perhaps for job creation as well.

LinkedIn announced this week that the professional social networking giant is now valued at $8.79 Billion, roughly 38 times sales figures reported in 2010, after it’s first day as a publicly traded company on May 18. This may be hard to believe by many because LinkedIn has never reported being profitable, nor have they ever made more than $250 million in any one year. However, within minutes of LinkedIn initially offering 7.84 million shares priced at $45, the shares doubled in price and at one point in the day LinkedIn’s Initial Public Offering (IPO) peaked in excess of $122 per share.

Social media has taken the world by storm. Everyone from college students, to politicians, to news media outlets, to business professionals, to small and big businesses, to musicians and artists and other individual people both young and old have jumped on the social media bandwagon. When creating a marketing campaign, no matter what the business is, social media is an obvious choice for those who wish to expand their reach beyond that of the local phone book. Be that as it may, given that social media is still quite new to the business arena, there are still so many opportunities missed because of common yet avoidable mistakes.

In the situation where there is a joint research collaboration everything is fine, people are happy and hope springs eternal right up until that moment when everything falls apart. Then you have issues associated with a law firm representing inventors of a joint collaboration might be conflicted out of the representation altogether because downstream patent applications filed by one or more of the collaborators creates a situation where the collaborators no longer have jointly aligned interests, perhaps as the result of double patenting issues. Ware explained several cases arising out of a common set of facts whereby multiple joint collaborators were not consulted on the filing of a joint application (or at least not enough to their liking), which created a double patenting issue for an after filed application. The law firm representing the collective was sued for malpractice and breach of fiduciary duty; the case settled.

Social Media has quickly become the fastest growing online phenomenon. Originally Social networking was for college students and artists and musicians, but increasingly businesses of all sizes have jumped on the Social Media bus. Small, medium and large sized business, retail storeowners, politicians, journalistic publications, law firms, chain stores, restaurants and businesses from nearly every industry have chimed in. Whether you have a brick and mortar retail location or are solely online, Social Media can help. But as with any business strategy one can partake in, all of your efforts including, time and money are wasted if you do not know what mistakes you should avoid in order to get the most out of your online efforts.

Over the last two election cycles it has become clear how important it is to have a social media strategy. President Obama masterfully used various Internet and social media communications to ride a wave into office, leaving the Republicans well behind. In the 2010 election cycle the Democrats tended to do quite well on Facebook, but the Republicans gained momentum and did much better on Twitter and enjoyed greater overall “digital energy,” at least according to research conducted by the EmergingMedia Research Council. It is safe to assume that Members of Congress are getting more involved with Social Media, and that trend should only continue to grow in coming years.

About ten months ago I wrote, The Importance of Having a Web Presence where I discussed why you should have a website, where you can buy your domain name and how to find webhosting services. No matter what type of business you have, whether it be a brick and mortar retail location, a consulting business, a law firm or any other type of business, large or small, you need to have a company website if you are to have any real chance of keeping up with the competition. But what makes a successful website? How can you get consumers past the home page? What do you feature on your website? How do you set it up? Whether you are starting from scratch or simply trying to improve the website that you already have, there are key components that every website should possess, eleven of which I will share with you today.

Chances are you have already put some thought into Social media at some point over the course of 2010. And chances are you or your company is currently finalizing your advertising and marketing budgets for 2011. But how many have included Social Media as a part of your marketing and advertising campaign? Are you are Facebook, Twitter, LinkedIn, Plaxo, IP Alley and other social media sites pertinent to your industry or specialty with in your field? Those you have created profiles on different sites, how active are you in your social media marketing campaigns? How often do you update your work experience and other information? How often do you post content on your profile. How often do you tweet? This are all things you can and should do. And since we are nearing the end of 2010, I thought I would share with you a a list of “Social Media Resolutions” that you should add to your 2011 Marketing and brand building campaign.

If the remainder of her decision is any evidence as to what she was thinking, it seems pretty clear to me that if she were forced to have addressed that issue she would have said that as a result of Twombly and Iqbal the model patent infringement complaint no longer satisfies the requirements of Federal Rule of Civil Procedure 8. She also found unpersuasive the argument that since Twombly and Iqbal are not patent infringement cases they offer no appropriate guidance or insight.

As I learn more about my new mobile business tools, I am amazed at how much I can do with them to enhance my business. According to Apple there are over 50,000 apps available for download on the iPhone alone. In fact, we often play a game in our family that I like to call, “Is there an app for that?” We have found some seriously odd applications. But with all of the apps that are available, how can you determine which apps are most suitable for you and your business? Following is a guide to some of my favorite and some of the more popular non-industry specific iPhone, iPad and iPod applications that you can use to keep up with your Social Media no matter where you go.

You’ve seen it all over the place… Privacy Concerns, Security Issues, Identity Stolen, Dangers of Social Networking, Social Media Threats, Personal Information Sold. All too often Facebook is the culprit; notorious for breaching the confidences of the hundreds of millions of users who have profiles on the ever-popular Social Networking site. The Wall Street Journal reported yesterday that their own investigations into Facebook uncovered that many of the more popular third party applications being used on Facebook have been providing access of personal information to dozens of advertising companies.

On Friday, August 27, 2010, Interval Research Corporation brought a patent infringement lawsuit against a who’s who of tech companies in the United States District Court for the Western District of Washington at Seattle, specifically suing AOL, Inc., Apple, Inc., eBay, Inc., Facebook, Inc., Google Inc., Netflix, Inc., Office Depot, Inc., OfficeMax Inc., Staples, Inc., Yahoo! Inc. and YouTube, LLC.…