Posts Tagged: fanciful trademarks


5 Mistakes Businesses Make with Trademarks and Brands

Although running an early-stage startup is exhilarating, do not let your brand name protection be swallowed up by all the excitement. Neglecting to properly secure a trademark …
By Roderick O'Dorisio
3 years ago 0

Selecting the Right Trademark for Your Business

From a legal standpoint, a trademark that has no relation to the product or services offered will be the strongest type of mark. For example, trademarks such …
By Gene Quinn
4 years ago 2

Mary Denison Appointed as New Commissioner for Trademarks

Since June 2011, Denison has served as the Deputy Commissioner for Trademark Operations, where she has been responsible for USPTO trademark application, legal examination and registration processes. She …
By U.S.P.T.O.
7 years ago 0

Selecting the Right Trademark for Your Business

You have probably had circumstances when you have positively associated with a certain trademark. Perhaps you were traveling and had the option to eat at one of …
By Gene Quinn
8 years ago 3

Trademark Process: Obtaining and Keeping a U.S. Trademark

When seeking to obtain a United States trademark there are a number of different steps to the process, and even after the trademark has issued there are …
By Gene Quinn
10 years ago 1

The Power of Branding Through Catchy Advertising, GEICO Commercials

Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build …
By Renee C. Quinn
11 years ago 2

Trademark Power: Not All Trademarks Are Created Equal

You have probably had circumstances when you have positively associated with a certain trademark.  Perhaps you were traveling and had the option to eat at one of …
By Gene Quinn
11 years ago 1