7 Marketing Best Practices for IP Law Firms
How should intellectual property law firms firms market their legal services to potential clients? In the golden age of attorneys before the 1977 Bates v State Bar of Arizona Supreme Court decision made lawyer advertising legal, practice marketing comprised word of mouth, actual social networking and other first person methods. But since then ads and a host of other mainstream marketing methods became available to the legal profession. So which ones should an IP firm employ in the search for new clients? Which might be advisable to avoid? How much of this should happen in house or get outsourced? Let’s take a look.