Posts Tagged: "Google"

Having a small business means having many challenges, especially in the earliest phases of development. Faced with challenges such as letting people know about your new business, establishing and augmenting your brand, creating a website, designing logos, developing and implementing marketing initiatives, creating and printing real world marketing materials, procuring new clients and customers, building and maintaining a blog, initiating and executing a social media campaign, acquiring followers within your social media platforms, securing office space at a reasonable cost, book keeping and everything else that must be done during the start-up process. This seemingly endless list of tasks seems to imply that starting a new business will most certainly be a stressful and very expensive endeavor. But starting and growing a small business, does not have to cost you an arm and a leg nor does having a small business mean that your business has to look “Small.”

The mutually assured destruction approach to patenting can explain in part why large companies continue to patent at the rate they do, but the justification completely misses the point that these large tech giants were not always large. They were, at one time, rather small companies that pursued an aggressive agenda of innovation. A big part of that innovation strategy included obtaining protection for said innovation, largely in the form of acquiring patents. That undeniable truth makes it hard not to question whether the tech giants that lament the failings of the patent system and want to limit or abolish it are simply engaging in good old-fashioned protectionism.

On Thursday, July 21, 2011, attorneys for Lodsys LLC, who is rapidly becoming a reviled patent troll, filed an amended complaint in the United States Federal District Court for the Eastern District of Texas. As a result of this amended complaint some big names in the gaming world have been brought into the ongoing patent litigation battles being waged by Lodsys, who has already suing a number of Apple App developers and others such as Best Buy and the New York Times, see here and here. More specifically, as a result of the filing of this latest complaint Lodsys has brought patent infringement charges against Atari Interactive, Inc. and Electronic Arts, Inc. (NASDAQ:ERTS), among others. But in the mind of the general public the highest profile defendant to date is no doubt Rovio Mobile Ltd., the maker of the extraordinarily popular game Angry Birds, which is available for iPhone, iPad and Android, among other platforms.

Google, which is undoubtedly the most popular website in the world seems to constantly be challenging the domination of the second-most popular website, Facebook, which is the world’s largest online social network that currently boasts 750 million users. For this reason, Google has been trying to create a social platform of it’s own to rival the social media giant, not just once, but now for the fifth time. First there was Orkut, which was launched one month before Facebook in January of 2004, followed by Jaiku, which was founded in February of 2006, followed next by Wave which was released in September 2009 and is no longer being developed as a stand alone product, followed next by Buzz which was launched in February of 2010. But Google has not given up and last month unveiled its Google+ program as the newest attempt to trump Facebook’s popularity.

The focus of the litigation now shifts to the Patent Office. How Allen’s patent claims will fare in that forum is unknown, but certainly his odds of maximizing the monetary value of his patent portfolio are diminished. Reexamination has been ordered by the PTO for all four Allen patents, and in one (the ‘314 patent), a non-final rejection has issued. Had Allen chosen a different court and his cases not been stayed, his patents would still be in reexamination. Yet, his court trials would likely be completed before the reexaminations, with obvious advantages for him.

I don’t doubt that the Google Legal Team is an excellent department, and undoubtedly praiseworthy. It is also correct to say that they are dealing on nearly a daily basis with cutting edge issues that relate to the use of intellectual property in a still young medium — the Internet. It is also true to observe that they have had to deal with antitrust matters, patent litigations, copyright and trademark matters, not to mention the undoubtedly countless private matters that we haven’t yet learned about and many we won’t ever learn about. Nevertheless, I wonder whether there is a premature victory lap or recognition that is just slightly ahead of accomplishment. Certainly if Google scores a final victory in the Rosetta Stone appeal on trademarks (more below) and can resurrect the book settlement (more below) that would go a long way to justifying this award, I just wonder whether it might be a year ahead of schedule and a bit akin to President Obama winning the Nobel Peace Prize after only a few months in Office.

I don’t think anyone will disagree that a digital library of this size would provide access to works that would otherwise never be seen, or worse, destroyed. The idea of a digital library is, quite frankly, awesome and one that I thoroughly applaud. More people would have access to works, the knowledge base of humans would increase exponentially, and there would be more availability of audio and Braille books for the hearing and vision impaired. Out of print and otherwise forgotten and falling apart books would be rejuvenated, precious written words would be rescued from certain ruin, and a whole world heretofore unheard of would take center stage. The heavens will part, champagne will fall from the sky, and unicorns will prance gleefully in the tulip fields. Ok, maybe not that last part, but still…

Earlier this week Google received U.S. Patent No. 7,912,915, titled “Systems and methods for enticing users to access a web site.” The patent covers what is known as a “Google Doodle.” The patent application was originally filed back in 2001, and due to Patent Office delay Google was awarded a whopping 2,618 days of patent term extension.

I believe it is time for the PTO to jump aboard the ship of the future and use document and data search techniques now being employed in the litigation and national security arenas. Many tools (software approaches) exist that multiply effort and get smarter with each go around. I believe these tools should have a place at the PTO. Search techniques that build on what others have done and that search not just publications, but file histories as well, would give examiners a leg up when trying to assess patentability and truly understand what references can and should be cited to demonstrate. Machine translation of foreign language art would also be very useful. The abstracts just do not provide enough for an Examiner to go on for foreign references. And, in many areas, foreign art is the best.

If the remainder of her decision is any evidence as to what she was thinking, it seems pretty clear to me that if she were forced to have addressed that issue she would have said that as a result of Twombly and Iqbal the model patent infringement complaint no longer satisfies the requirements of Federal Rule of Civil Procedure 8. She also found unpersuasive the argument that since Twombly and Iqbal are not patent infringement cases they offer no appropriate guidance or insight.

On Friday, August 27, 2010, Interval Research Corporation brought a patent infringement lawsuit against a who’s who of tech companies in the United States District Court for the Western District of Washington at Seattle, specifically suing AOL, Inc., Apple, Inc., eBay, Inc., Facebook, Inc., Google Inc., Netflix, Inc., Office Depot, Inc., OfficeMax Inc., Staples, Inc., Yahoo! Inc. and YouTube, LLC.…

Late yesterday Oracle announced in an exceptionally brief and direct press release that it has filed a lawsuit against Google. But someone at Google didn’t find this amusing and seemingly tampered with Google’s search algorithm and database by eliminating Oracle altogether. This was brought to my attention earlier today and then confirmed at approximately 3:00pm Eastern Time. By approximately 6:00 pm Eastern Time things seemed back to normal with Google search, someone apparently getting wind that some intentionally harmful and malicious behavior was engaged in by someone somewhere.

It is great to know that settlement has been achieved, and incredibly newsworthy to learn that the victorious party was “pleased with the outcome.” But really, sometimes I do stumble across rather interesting press releases that are newsworthy. Unfortunately, I just don’t have the time to write about everything I would like to. So I thought I might start a News & Notes column that collects some interesting news items that could be of interest, but which probably don’t warrant detailed treatment or analysis. With that in mind… here goes…

As so many run to condemn patent trolls and would like to compromise the integrity and strength of all patent rights to combat what they perceive as bad actors, I wonder whether patent trolls are really a drag on the high-tech industry. Are patent trolls really costing the industry, or is the industry making much ado about nothing? One theory holds that the tech industry is treating the patent troll phenomenon as nothing more than a nuisance, and a nuisance that is not worth doing anything about. I have for a long time stated that there are obvious strategies that could be employed, but they are ignored in favor of doing nothing. But earlier today I heard an interesting twist. What if they simply don’t want to do anything and they view the patent troll matter as simply a cost of doing business?

Perfect 10, Inc., the former publisher of Perfect 10 Magazine, is back at it with Google over whether Google’s display of certain images of scantily clad women infringes the copyrights owned by Perfect 10. Perfect 10 created and sold pictures of nude models through a now defunct print magazine, and now creates and sells pictures through a password-protected subscription website. Simultaneous actions are pending in both United States and Canada, each with recent rulings over the last two weeks, with a ruling in Canada on July 18, 2010, and a ruling on Google’s motion for summary judgment in the United States District Court for the Central District of California on July 26, 2010.