Microsoft to Patent a New Kind of DVR
As a constant developer of new technologies, Microsoft is seen often as an assignee on a great many U.S. Patent & Trademark Office patents and applications every week. This week on Companies We Follow, IPWatchdog is taking a look at this corporation’s more intriguing patents as of late, including many of those that will affect consumer media use.
A few of the patent applications profiled here detail specific improvements to consumer entertainment, especially where movies are concerned. One application would protect a system of rendering video elements as separate from browser elements for easier user customization. Another application describes a more intuitive system of digital recording for live events. A third application in this area improves movie recommendation systems by taking contextual factors into account.
Marketing and advertising interests for businesses are also showcased in a few official documents. One patent we’re including here protects a method of creating an individual consumer profile based on web events, like visiting a webpage. Microsoft has also filed a patent application for a system of monetizing video recommendation portals for business advertising.