Posts Tagged: "hair care"

Olaplex argues that L’Oreal is profiting from technology it first came into contact with in 2015, when L’Oreal discussed a possible takeover with Olaplex. After seeing Olaplex’s proprietary technology, including an unpublished patent application and Olaplex’s marketing strategy, Olaplex alleges that L’Oreal ceased with its acquisition efforts after signing a non-disclosure agreement with Olaplex. About a year later, L’Oreal began selling a series of three hair treatment products infringing upon Olaplex’s intellectual property related to bond builders, according to reports.

In recent weeks patents issued to P&G include a couple protecting perfumed goods, including a body wash composition with enhanced skin perfuming qualities. Another patent protects a home network for gathering useful data from consumer goods. We also explore a patent directed at a handheld hair dryer which has multiple grips for a more ergonomic design. Patent applications filed by P&G indicate the most recent research and development activities in which this company is engaged and hair care was also quite prominent. We were especially intrigued by one innovation for superimposing potential hairstyles over the captured image of a person’s head as a hairstyle consultation tool. Another patent application involves a method of analyzing behavioral data regarding itching to determine the healthiness of an individual’s scalp. We also explore a patent application which claims a portable air filtration device for removing airborne contaminants from a space.