Posts Tagged: hasbro


Making Sense of the Nonsensical: A look at Scent Trademarks and their Complexities

Hasbro’s recent application to trademark the scent of Play-Doh is an example of how companies in the digital age market their products and protect their market …
By Franco Galbo
2 years ago 1

Law & Odor: Hasbro Sniffing Out the Opportunities for Trademark Registration

The Trademark Manual of Examining Procedure (TMEP) provides some guidance on what an aroma needs to demonstrate before being registered, asserting that “the amount of evidence required …
By Franco Galbo
2 years ago 1

Hasbro faces copyright infringement claim over My Little Pony gaming app

Unfortunately for Hasbro, not all of its activities in the mobile gaming business have been completely original, leaving the game developer open to legal challenges. In late …
By Steve Brachmann
3 years ago 0

Hasbro makes big gains on rival Mattel, pursues toy tech innovations

Toy licensing is proving to be a major wealth-building tool for Hasbro as it strives for dominance in the toy industry. Last September, the company was awarded …
By Steve Brachmann
4 years ago 0

Hasbro’s Fight for the Little Ponies

Though the owners of the MLP Online site seemed to be aware of the fact that their game was infringing on the Hasbro trademark, they went ahead …
By Corinne Kerston
7 years ago 0