EUIPO’s Christian Archambeau on Globalization, EUTM Trends, and Brexit
IP rights face “a challenging future,” according to Christian Archambeau, the Executive Director of the EUIPO, who spoke to the media during the INTA Annual Meeting in Boston last month. In particular, he cited the challenges posed by Brexit, international cooperation, artificial intelligence (AI) tools and Blockchain, working in multiple languages, and the volume of applications. EUIPO (formerly OHIM) is the Office responsible for registering EU trade marks (EUTMs) and registered Community designs (RCD) in the European Union. But Archambeau, who became Executive Director in October last year, also emphasized its broader remit to support cooperation between offices in Europe and beyond, and to promote IP awareness, particularly among SMEs. In this respect, he said the Office is looking at “helping SMEs with services that help them and make sense to them,” although it cannot change fee levels, which are set by an EU Regulation.