Posts Tagged: "Lebron James"

TACO TUESDAY Trademark Battle Settled with PR Stunt

The Taco John’s restaurant chain announced Tuesday that it will share its Taco Tuesday trademark, but also posed a challenge to Taco Bell and LeBron James “to Support Workers, Not Lawyers.” Taco Bell filed a Petition for Cancellation of the trademark for TACO TUESDAY on May 16, 2023. The mark was registered by Spicy Seasonings, LLC, which operates the Taco John’s restaurant franchise, in 1989 for “restaurant services.” Soon after, NBA star LeBron James joined Taco Bell’s fight by starring in a commercial where he was bleeped each time he uttered the phrase “Taco Tuesday.”

A Costly Haircut

Lebron James and Nick Saban are well-known for dominance in their respective sports of basketball and college football. Recently they found themselves opposing each other in an intellectual property controversy. James’ Uninterrupted media company sent the University of Alabama a letter claiming Bama’s new barbershop themed show, “Shop Talk,” is infringing James’ similarly themed show, “The Shop.” The choice to send the demand letter has led to unintended, but foreseeable consequences for Uninterrupted.