Posts Tagged: "Marketing Campaign"

IPXI to Launch First Offering on Exchange

Today, IPXI is announcing a signature event to begin marketing the first Unit License Right™ (ULR™) contract offering to be listed on the Exchange. This first offering of its kind will enable operating companies, investors and other market participants to buy and sell ULR contracts to use a portfolio of more than 600 patent assets, including 225 granted patents worldwide, related to organic light-emitting diode (OLED) technology for display screen applications. The portfolio is the result of nearly 20 years of research in the field by a market leader. IPXI will conduct two public web-based presentations, the first of which will be on June 5, 2013, at 10 a.m. CT, that will unveil the OLED ULR contract offering, present important offering details and mark the beginning of the marketing campaign leading to trading on the Exchange. Those interested in participating in the webinar can register here. Participants will have the opportunity to submit questions and comments prior to and during the webinar, which will be addressed as time permits following the presentation.

Attorney Marketing and Brand Building 101

Brand building seems like a rather easy task for companies that offer tangible products, but as attorneys, all you have to sell is your time, so things can be a little bit different. You need to also factor in that in many, if not most, instances clients feel they are represented by an individual. Sure, the firm identity is important, but the relationship is with the individual. Thus, for attorneys it is especially important to always keep in mind that You Are Your Brand! As with any industry, you cannot simply create some ads, a website and some social media profile pages and expect people to come to you. Rather, clear goals need to be outlined and a strategy for reaching those goals should be mapped out.