Posts Tagged: Marketing
Spilling the ‘Detox Tea’: Are We About to See More FTC Action on Social Media Influencer Advertising?
In a recent letter, Senator Richard Blumenthal (D-Conn.) urged the Federal Trade Commission (FTC) to take action against makers of “detox teas” for engaging in “predatory” and …
The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities
Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names …
The Risks of Using Images for Commercial Purposes
Businesses were recently given a harsh reminder about the effects of failing to obtain permissions when using photography for commercial purposes when a California woman sued Chipotle …
7 Marketing Best Practices for IP Law Firms
How should intellectual property law firms firms market their legal services to potential clients? In the golden age of attorneys before the 1977 Bates v State Bar of …
Managing and Protecting a Brand in the Age of Social Media
In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. …
TTAB Agrees with Parents Everywhere: Children do not hold the Control—Noble House v. Floorco
Subsidiaries of larger companies who are preparing to file a trademark application may want to think twice before deciding who to list as the Applicant. In April 2016, …
A Systematic Approach to a Successful Patent Licensing Program
Patent licensing is becoming increasingly challenging and it requires thorough preparation on the licensor’s part to convince a potential licensee that a license is both required …
The First 3 Steps to Starting a Website or Blog
With the growing trend of online marketing for business, it has become important to have a distinct Internet presence. A blog can give help you raise your …
A Lawyers Guide to the Business of Blogging
First, the biggest mistake lawyers make is that they primarily write for other lawyers. That is a huge mistake. There are only so many lawyers in any …
5 Simple Ways to Leverage Your Online Business Relationships
Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and …
14 Ways to Exploit the Power of Social Media for Business
Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need …
Top 5 Twitter Myths Busted: Twitter Demystified
Once you understand what to tweet, how to tweet and how much to tweet, you are quickly able to make excellent connections, increase your website statistics and …
USPTO to Host Inventor Symposium at Smithsonian Oct. 27-28
Whenever I write about USPTO conferences, symposia and events for independent inventors I say: "Simply stated, if you are a serious inventor you need to go to …
Hey Apple, What Happened to Mac vs. PC?
Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
Renee Quinn Presenting at AIPF Annual Meeting Sept. 20
In addition to a diverse international faculty focusing on “Enhancing IP Rights in a Time of Erosion” and other innovative IP topics, AIPF offers its Brand of …
