Posts Tagged: "Mars Inc"

Madison, WI-based chocolatier files for declaratory relief in trademark case against Mars

On Wednesday, July 26th, Madison, WI-based chocolatier CocoVaa, LLC filed a complaint for declaratory relief against candy-making giant Mars Inc. of McLean, VA. The complaint seeks a judgment that the standard character mark “COCOVAA” does not infringe upon Mars’ trademark for “COCOAVIA”, a nutritional supplement derived from cocoa designed to improve blood flow. The case has been filed in the Western District of Wisconsin.

Steve Brachmann

August 2, 2017

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting a brand now includes a number of issues that were simply not relevant to the role twenty years ago, such as: trademarks in domain names; the use of trademarks online; trademarks used in social media handles; and trademarks being mentioned in general online commentary.

Jayne Durden

February 12, 2017