Posts Tagged: Mars Inc


Madison, WI-based chocolatier files for declaratory relief in trademark case against Mars

On Wednesday, July 26th, Madison, WI-based chocolatier CocoVaa, LLC filed a complaint for declaratory relief against candy-making giant Mars Inc. of McLean, VA. The complaint seeks a …
By Steve Brachmann
2 years ago 0

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting …
By Jayne Durden
3 years ago 0