Posts Tagged: mcdonalds


How to Keep Your Trademarks Forever

Trademarks must be continuously used to be enforceable. If you stop using them, they are lost. This also means you should have evidence to prove use of …
By William Honaker
7 months ago 0

Other Barks & Bites for Friday, March 22: Vanda Action at Supreme Court, Apple Has to Pay, and Senators Express Concerns Over Fourth Estate

This week in Other Barks & Bites: the Supreme Court asks for the U.S. Solicitor General’s view on whether patents that claim a method of medically …
By IPWatchdog
9 months ago 0

Other Barks & Bites: IP News to Watch, January 25, 2019

Today marks the return of our Other Barks & Bites feature, which will profile a collection of news headlines from around the IP world and across practice areas …
By IPWatchdog
11 months ago 0

Fall Line Asserts Seemingly Invalid Patent Against a Host of Major Companies

On August 15, 2018, Fall Line Patents, LLC asserted U.S. Patent No. 9,454,748 against a number of companies. Specifically, Fall Line alleged in nine separate lawsuits that the mobile …
By John M. Rogitz
1 year ago 11

McDonald’s Payment Devices Do Not Infringe Digital Rights Management Patents

The Federal Circuit panel of Circuit Judges Timothy Dyk, Jimmie Reyna and Richard Taranto noted that “the matter at hand reveals a gap in our jurisprudence on …
By Steve Brachmann
2 years ago 2

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting …
By Jayne Durden
3 years ago 0

McDonald’s graffiti decor is targeted in copyright suit filed by estate of NYC-based street artist

McDonald’s choice to go with a pre-treated graffiti look in some of its restaurants has posed legal challenges along with consumer concerns. On October 3rd, McDonald’…
By Steve Brachmann
3 years ago 2

Automation will cause worker displacement but will also create jobs

Google, now Alphabet Inc., is one of the world’s most valuable companies but employs only a tenth of the number of workers of past giants of …
By Steve Brachmann
4 years ago 1

McDonalds showing serious signs of being dead in the water

In response to all of these body blows to McDonald’s, CEO Steve Easterbrook announced a number of changes that he hopes will set the corporation on …
By Steve Brachmann
5 years ago 8

McDonald’s Australian Rebrand: “Macca’s”, a Local Slang Name

But this article is less concerned with actual imperialism, and more with cultural imperialism –particularly the “invasion” of this country by that once all-American, but now global, …
By Mark Summerfield
7 years ago 1

Starbucks and Other Popular Restaurants Go Social

It seems that no matter where you go these days, the likelihood is high that you will see a "Free Wi-Fi" sticker on the front door of …
By Renee C. Quinn
8 years ago 0

Trademark Power: Not All Trademarks Are Created Equal

You have probably had circumstances when you have positively associated with a certain trademark.  Perhaps you were traveling and had the option to eat at one of …
By Gene Quinn
9 years ago 1

Brand Identity: Protecting Against Negative Good Will

from the business perspective when you are building a trademark or trademark portfolio it is really the good will that will define the value of the trademark. …
By Gene Quinn
10 years ago 8

Comparative Advertising: BK vs. McDonalds and Wendy’s

Today I was searching the Internet for some interesting news to write about and I stumbled upon a press release from Burger King regarding its a ¼ pound …
By Gene Quinn
10 years ago 0

McDonald’s Burgers & Burger King Fries

I would love to open up my own business selling McDonald’s Burgers and Burger King Fries. But such an endeavor would probably be so costly to “…
By Renee C. Quinn
12 years ago 0