Posts Tagged: "My Little Pony"

Hasbro faces copyright infringement claim over My Little Pony gaming app

Unfortunately for Hasbro, not all of its activities in the mobile gaming business have been completely original, leaving the game developer open to legal challenges. In late October, it was reported that Hasbro was named as a defendant in a copyright infringement action filed by Turkey-based gaming developer Peak Games in the San Francisco courthouse of the U.S. District Court for the Northern District of California (N.D. Cal.). At the center of Peak Games’ complaint is Hasbro’s My Little Pony: Puzzle Party mobile game app, which Peak Games alleges is essentially a clone of that firm’s Toy Blast game.

Hasbro’s Fight for the Little Ponies

Though the owners of the MLP Online site seemed to be aware of the fact that their game was infringing on the Hasbro trademark, they went ahead and constructed the game anyway. However, they are not upset with Hasbro for issuing the cease and desist. The moderator of the online fan site stated that, “Hasbro is not to be blamed here. As per U.S. Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them. At this time, our game is no longer in development.”