Posts Tagged: "networking"

Rainmaking Mistakes Continued: If You’re ‘Too Busy to Market,’ You’re Dead Weight

Attorneys who believe they are too busy to spend time marketing themselves are always going to be career limited, and if they are given too much authority within the firm structure, they will ultimately destroy the firm. Attorneys who do not market themselves have a job because rainmakers bring in the work for them to do. But work dries up for a variety of reasons, sometimes because the rainmaker moves on to another firm that better appreciates their contribution, because of an economic downturn, or because another lawyer or firm has stolen away your clients. Whatever the reason, when work dries up, the lawyers who are the workers of the firm have little to do, become dead weight and are the first to be sent packing—at least that is what happens if the firm wants to succeed.

Becoming a Rainmaker: Familiarity and Trust Sell, Not Cold Contacts

If you are on LinkedIn, you undoubtedly get messages, perhaps daily, from some service provider that you don’t know who promises to be able to help you with some pain point. Unfortunately for those marketers who do not take the time to do even basic research, these inquiries often come off as rather pathetic and do little more than demonstrate that you certainly don’t want to work with them, ever. Seriously, if they can’t even read your LinkedIn profile to see what type of work you do, are you really going to trust them with something that matters?

Making the Most of Relationships with International Associates

For many intellectual property lawyers, the search for a local associate to assist with IP filings around the world begins and ends with a quick email to colleagues asking who knows someone in a particular country. And while personal connections are important, this method probably won’t lead to the best legal services for your clients. As we emerge from the pandemic and return to face-to-face meetings, here are several tips for vetting foreign associates. This process ideally starts overseas and leads to in-person conversations, but text chats and video calls still have value.

FatPipe heralds mixed claim finding at PTAB which leaves “signature claim” intact

On November 1st, a panel of administrative patent judges (APJs) at the Patent Trial and Appeal Board (PTAB) issued a final written decision which found that 11 claims of a networking patent held by Salt Lake City, UT-based wide area network (WAN) developer FatPipe Networks as being anticipated and obvious in light of prior art. A press release on the news from FatPipe, however, notes that the PTAB panel did not invalidate “a signature claim” of the patent covering a method for load balancing over disparate networks.

Does the Internet of Things Recycle Old Technology?

There is a lot of hype around the Internet of Things (IoT) yet many, if not most, are confused by what IoT really is and what it means for their IP and their business. If you are a new player in the IoT market, you most likely will be filing patent applications for new innovations; however, since IoT is being built on established technology, you need to be aware that there are hundreds of technology companies that may already own the seminal foundation patents. Many companies new to the IoT market may have strong and expansive portfolio positions for assertion. This makes it difficult at best to discern whether or not IoT inventions are really new or just recycled technology.

Qualcomm Patents: Diverse Computer, Mobile Device Innovation

Today, we’ll take a close look at some of the more intriguing, recent Qualcomm patent applications recently published by the USPTO, many of which show the technology developer focusing on improving mobile network connections. Patent applications released within the last month describe systems of improving mobile device Internet connectivity to peripheral devices, like printers, or while indoors for pedestrian traffic analysis. More efficient means of social network messaging is the subject of another application. A fourth application included here is filed to protect a gesture-based system of interacting with computer projectors. One patent received recently by Qualcomm, and covered below, protects a system of geographically locating computers and other devices connected to the Internet through an IP address, which doesn’t typically contain any geographical data.

Gene Quinn to Speak at Social Media Marketing Summit in NYC

On May 9, 2013, IPWatchdog’s very own Gene Quinn will be attending and presenting at the Business Development Institute’s Social Media Marketing Summit for Law Firms in NY. The summit was put together as a result of increased awareness of social media by law firms and how these platforms can be used to attract new clients and to expand business with existing clients. According to the Summit’s Event Summary, “Most lawyers use social media networking tools such as LinkedIn, Facebook, and Twitter and most firms have at least one blog. Many firms now recognize that blogging and social networking have helped produce new client leads.”

Top 10 Social Networking Resolutions for Business in 2012

One of the best things about social media is that you don’t need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be committed and have a strategy. If you are not going to hire a consultant to assist you then you are going to need to invest the time to do things yourself, which is fine so long as you actually do it! Here is a list of “Social Media Resolutions” that you should consider implementing in your 2012 Marketing and Brand Building Social Media campaigns.

Increasing Web Site Traffic and Visibility

In order to increase your company’s visibility, internet traffic and ultimately search engine ranking for your website you have to implement some relatively simple Search Engine Optimization or SEO techniques. These are techniques that you can utilize through the use social networking sites to draw people to your website as well as others you can put into place throughout the pages of your own website and blog. Following are some key techniques that when executed will improve your search engine ranking, help you drive more traffic to your website, increase visibility of the content within your website and expand the audience you can reach.

How to Show People You Are an Expert in your Industry

What do you think of when you hear the term “expert?”  What makes one an expert in your mind? How does one become truly recognized as an expert in their field?  It is not easy to be considered an Expert, otherwise we’d all be experts.  However with time, practice and persistence, one can grow into a truly recognized expert within…