Posts Tagged: "new product development"

Warren Tuttle: ”Good innovation is innovation that consumers respond to and purchase and appreciate, say good things about it and it survives. Bad innovation, you know the 95% of the crap that’s out there is stuff that people just throw up and tried to be creative and it doesn’t have any resonance. At the end of the day the consumer drives things and there’s a whole bunch of ways to approach that consumer but typically it takes a combination of an idea that’s protected, because in the beginning you need to get off the ground and there needs to be financial incentive for someone, and it also needs the entrepreneurship necessary to build the business.”