Posts Tagged: "nike"

Those of you who follow IPWatchdog, know that my passion is Brand Development, Brand Building, and Online Marketing using social media. I try to educate our readers on how they can use social media for their businesses regardless of size. However, I decided to take a different approach and compare the social media campaigns of Apple, Inc, Coca Cola, Nike and Dell Computers. Let’s take a look at how these four industry giants use social media today.

The Wall Street Journal Law Blog is reporting today that Nike has sued WalMart alleging design patent infringement. The patents in question are US Design Patent 498,914 and US Design Patent 499,248, both titled Portion of a shoe midsole. Those who are familiar with IPWatchdog.com may know that for years I have counseled individuals to beware of design patents because…