Posts Tagged: "Olaplex"

CAFC Clears L’Oréal of Trade Secret Misappropriation, Orders New Trial on Patent Infringement

On May 6, the U.S. Court of Appeals for the Federal Circuit (CAFC), reversed in part, affirmed in part, vacated in part, dismissed in part, and remanded a judgment in an appeal from the U.S. District Court for the District of Delaware. L’Oréal USA, Inc., L’Oréal USA Products, Inc., L’Oréal USA S/D, Inc., and Redken 5th Avenue NYC, LLC. (collectively, “L’Oréal”) appealed the district court’s ruling in favor of plaintiffs Liqwd, Inc. and Olaplex, LLC, which sued L’Oréal for patent infringement, misappropriation of trade secrets, and breach of a non-disclosure agreement.

Nancy Braman

May 11, 2021

L’Oreal targeted in patent infringement suit by CA-based startup over bond building hair treatment products

Olaplex argues that L’Oreal is profiting from technology it first came into contact with in 2015, when L’Oreal discussed a possible takeover with Olaplex. After seeing Olaplex’s proprietary technology, including an unpublished patent application and Olaplex’s marketing strategy, Olaplex alleges that L’Oreal ceased with its acquisition efforts after signing a non-disclosure agreement with Olaplex. About a year later, L’Oreal began selling a series of three hair treatment products infringing upon Olaplex’s intellectual property related to bond builders, according to reports.

Steve Brachmann

December 9, 2016