Posts Tagged: "Playstation"

Managing and Protecting a Brand in the Age of Social Media

In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. Social platforms have quickly become a go-to platform for engaging with customers. If used correctly, companies have the potential to build an online persona that stands out and drives commercial success… When big brands enforce their trademark rights against potentially infringing smaller entities, the David-and-Goliath-type battle can help to alienate the consumer market. Brands such as M&Ms are now using online personas – developed on social media – to gently enforce trademark rights.

NVIDIA’s Ansel Offers In-Game Photo Mode for Parkour Adventures Game

Ansel is currently only available for a parkour adventure game called Mirror’s Edge Catalyst sold on Origin. It is supported by PCs, provided the computer has an Nvidia card, and more games supporting Ansel are likely in the making. The company, best known for its graphics cards, announced the GTX 1080 earlier this year. This card has twice the frame buffer and a quarter more memory speed than its predecessor, the GTX 980. The memory interface with this card is 256-bit and it supports virtual reality (VR) platforms. This means that PC headset can be used for 360-degree pictures. Nvidia has also put out the GTX 1060, a more mid-priced item, but still packing a lot of punch. This model actually triples the frame buffer rate of its last model, the GTX 960. Its memory speed is only 2 gigabytes per second less than the GTX 1080, and the GTX 1060 is also compatible with PC headsets. At a price tag of $300 rather than $700 for the GTX 1080, it’s a good choice for low-end gaming platforms.

Video game industry unveils popular games, new technologies at E3 2015

This year’s E3 conference heralded the coming of some highly anticipated titles as well as some interesting technological trends that may change the course of the industry in the near future. Since the earliest days of the video gaming, the business model has largely been predicated upon a model in which consumers own a hardware console and buy additional game cartridges or discs. Video game developers create hardware with exacting technical specifications which are able to execute ever more complex game software. With the rise of cloud-based app gaming, however, a very basic aspect of video game retailing might be set to undergo a massive change.

Sony Settles FTC Charges Over Misleading Ads For PlayStation Vita Gaming Console

The FTC’s complaint against Sony charges the company with making false claims about the PS Vita’s “cross platform gaming” or “cross-save” feature. Sony claimed, for example, that PS Vita users could pause any PS3 game at any time and continue to play the game on their PS Vita from where they left off. This feature, however, was only available for a few PS3 games, and the pause-and-save capability described in the ads varied significantly from game to game.

The Sony Playstation, A Story of Video Game Dominance

The current struggle for video gaming supremacy is being fought among the eighth generation of consoles, featuring the PlayStation 4, the Xbox One and the Nintendo Wii U. The seventh generation finished up much more evenly than the sixth generation, which was dominated by the PS2; the seventh-generation Wii sold about 100 million units, while the Xbox 360 and PS3 each sold around 80 million units. The PS4 shares many of the computing features available through the Xbox One, including a 500GB hard drive, wireless Internet connectivity, 4K video support, gigabit Ethernet and more. Some issues with faulty HDMI ports were experienced by users during the initial rollout, but the extension of online services through the use of the PlayStation App and the availability of other third-party services like Netflix has turned the video game console from a toy into a computing device for lifestyle enjoyment. With some rumor that Sony is interested in developing virtual reality headsets for use with the PS4, it’s clear to see that there’s still plenty of research and development that continues to be pursued in the area of gaming and home entertainment consoles.