Posts Tagged: product packaging


Panelists Address Growing Threat from ‘Brand Restrictions’ at Virtual INTA Annual Meeting

Restrictions on the use of branding symbols are a growing and serious threat to IP rights, according to a panel of trademark specialists speaking at the online …
By James Nurton
6 days ago 1

Trade Dress Considerations for Food and Beverage Products

Companies trying to compete for supermarket shelf space and consumer attention frequently turn to packaging and product designs that will stand out. If the product succeeds, one …
By Andrew Avsec
1 month ago 0

In re Forney Could Herald a Brighter Future for Color Marks

Trademarks consisting solely of a color applied to products or their packaging have been protectable under U.S. law for decades—if they meet a heightened standard …

Brand Owners Watch as Smoke Clears on Plain Packaging Efforts

The major premise of plain packaging is that when stripped of producers’ logos, brand images and promotional matter, tobacco products simply aren’t as attractive to consumers. …
By Brian Focarino
4 years ago 2

Things I Learned: An Inventor’s Journey from Idea to Market

It generally takes a lot longer and costs a lot more to get an idea licensed. New ideas are hard to sell. The capable companies are not …
By Andre Nel
11 years ago 7