Qualcomm unveils virtual reality headset platform powered by Snapdragon 820
Not only do virtual reality devices sometime present too much information to users, they do a poor job of prioritizing the space available in augmented reality (AR) environments to portray advertisements on empty real-world surfaces, for example. Qualcomm seeks to avoid this by using the technology protected by U.S. Patent No. 9317972, entitled User Interface for Augmented Reality Enabled Device. The patent discloses a method of displaying augmented reality contents which involves receiving a camera scan of an environment in view of a user, assigning surface priority and surface trackability levels for each surface in the environment, assigning content priority levels for augmented reality contents and displaying augmented reality contents on real-world surfaces based on the assigned surface priority, surface trackability and content priority levels. The system could determine whether a user was at work, home, a business meeting or a social event in order to determine the priority of augmented reality content to be displayed.