Posts Tagged: "quiz"

The Power of Branding Through Catchy Advertising

Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked to utilize this means of marketing. A really powerful ad campaign is one that is interesting, funny and memorable, and clearly defines what the product or service is, the type of commercial that is often the topic of discussion, or is frequently quoted. However, this type of ad campaign can also be ineffective and even damaging to a company’s brand if the your target audience does not know what product the commercial is trying to endorse. I am sure you can recall hearing catchy ad slogans and jingles or seeing commercials that have left you wondering, “What company was that for?”