Posts Tagged: "Skechers"

ECCO Accuses Skechers of Stealing Soles, Files Patent Infringement Lawsuit in Delaware District Court

Recently, Denmark-based footwear maker ECCO filed a suit alleging claims of patent infringement against Manhattan Beach, CA-based shoemaker Skechers. The suit, filed in the federal district for Delaware, asserts a series of patents owned by the Danish shoemaker which cover aspects of golf shoes which have been commercially successful for ECCO in recent years. According to ECCO’s complaint, the alleged claims of infringement by Skechers involve the particular cleat arrangement as well as the structure of the cleats used in the sole in the golf shoes, which are covered by ECCO’s patents.

Skechers to Pay $40 Million for False Advertising

Yet another ad that the FTC took issue with was one featuring celebrities including Kim Kardashian and Brooke Burke, which aired during the 2011 Super Bowl. In the ad Kardashian is showed dumping her personal trainer for a pair of Shape-ups. In the Burke ad consumers were told that the newest way to burn calories, tone and strengthen muscles was to tie their Shape-ups shoe laces. Clearly, the message is that you don’t need to work out if you wear Shape-ups, which turns out to be untrue. What a surprise! Frankly, I’m not sure that these ads deserved the ire of the FTC.