Posts Tagged: Smell Trademarks


Making Sense of the Nonsensical: A look at Scent Trademarks and their Complexities

Hasbro’s recent application to trademark the scent of Play-Doh is an example of how companies in the digital age market their products and protect their market …
By Franco Galbo
2 years ago 1

Challenging Aspects of Protecting of Non-Traditional Trademarks: The Five Senses and Trademarks

In my previous article: Challenging Aspects of the Legal Protection of Non-Traditional Trademarks: Shape Trademarks, I mentioned that man has five senses and, accordingly, can perceive information, …
By Anastasia Zaitseva
3 years ago 1