Posts Tagged: social media marketing


Controlling Your Brand in the Age of Social Media

Trademark protection has never been more important than in today’s increasingly global economy. A company's name, trademark or service mark, trade dress and website domain name …

Dangerous Counterfeits Becoming More Difficult to Avoid

While many holiday shoppers may think that they’re getting a bargain by purchasing goods displaying a particular brand without having to pay brand prices, these shoppers …
By Gene Quinn & Steve Brachmann
10 months ago 1

Effective data management and governance for social media and cloud collaboration platforms

While there are a lot of irreplaceable benefits to leveraging social media and cloud collaboration platforms for business, there are also risks that, if not managed properly, …
By Amanda G. Ciccatelli
2 years ago 1

Facebook advertising revenue jumps on mobile advertising revenue surge

Facebook’s mobile advertising numbers were so good that its entire advertising revenue stream surged ahead 57 percent when compared with 2015’s first quarter, up from $3.31 billion to $5.2 …
By Steve Brachmann
3 years ago 0

The Right of Publicity: Cashing in on Being Famous

In part 2 of my interview with Kristina Dinerman we discuss how aggressive celebrities are becoming with respect to protecting their right of publicity in the age of …
By Gene Quinn
5 years ago 0

The Right of Publicity in a Social Media World: An Interview with Yahoo! Executive Kristina Dinerman

Kristina Dinerman is Vice President and Associate General Counsel for Yahoo! Inc. Dinerman handles business and legal affairs for media, marketing and the Yahoo Studio, which means …
By Gene Quinn
5 years ago 0

Engaging Small Business Customers from the Start

Making a startup into a successful small business venture requires more than an entrepreneurial heart and willpower. It takes a loyal base comprised of engaged, connected customers …
By James White
6 years ago 0

Gene Quinn to Speak at Social Media Marketing Summit in NYC

On May 9, 2013, IPWatchdog’s very own Gene Quinn will be attending and presenting at the Business Development Institute’s Social Media Marketing Summit for Law Firms in …
By Renee C. Quinn
6 years ago 3