Posts Tagged: Social Media


Selecting a Business Name in a Social Media Crazy World

Your business name is how people will identify with your goods and services, so you want to have one identity that is all your own. Simple enough …
By Gene Quinn
2 years ago 0

Bruno Mars, Warner Music Named Defendants in a Copyright Lawsuit Over Social Media Photo

On November 20th, both Peter Gene Hernandez, the American singer-songwriter-producer who goes by the professional name Bruno Mars, and New York City-based Warner Music Inc. were named …
By Steve Brachmann
3 years ago 1

Facebook’s Efficient Infringement of Social Media Platforms Continues to Impact Snap Shareholders

Snap has attempted to remain competitive with new features, such as increasing the allotted time for video capture and introducing new drawing tools this May. But it …
By Steve Brachmann
3 years ago 5

Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using …
By Philip Nulud
3 years ago 0

Copyright Preemption in the Smart Phone Society: The Ninth Circuit Clouds the Picture in T3Media

There is no question that smart phones have transformed the social and economic structure of society, and the integration of increasingly effective cameras has helped spark the …
By Lee Burgunder
3 years ago 1

Challenges for Trademarks in a Digital World: A Review of INTA 2017

Social media platforms such as Twitter, Facebook and Instagram have provided the opportunity for brands to interact with mass audiences quickly and effectively, but this interaction is …
By Simon Webster
3 years ago 1

Managing and Protecting a Brand in the Age of Social Media

In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. …
By Jayne Durden
3 years ago 0

The changing role of the trademark lawyer, managing complexity and generating insight to drive business advantage

The idea of brand value is evolving. Trademark lawyers must be concerned with everything that contributes to the protection of a brand, not just its trademarks. Protecting …
By Jayne Durden
3 years ago 0

Snap stock to be listed on NYSE, company to seek reported $25 billion in IPO

Although it seems likely that Snap will seek to secure around $25 billion during its IPO, the company itself doesn’t engage in a great deal of patent …
By Steve Brachmann
3 years ago 0

The Four Biggest Tech Trends of 2016

Recently, we took a closer look at four of the largest trending stories playing out in the world of intellectual property and patents during 2016. Today we turn …
By Steve Brachmann
3 years ago 1

Sony invents journalist reputation system, could help with fake news phenomenon

In the days since the U.S. presidential election the scourge of fake news has been tearing at the soul of Internet media. An interview with a …
By Steve Brachmann
4 years ago 0

#Infringement? Olympic Committee Attempts to Knock Out Competitors

The Olympic Games will draw the attention of the world under a banner of honest competition and camaraderie. However, many have accused the International Olympic Committee (IOC) …
By Ryan Fox
4 years ago 0

Facebook’s suicide prevention tools are a useful step towards protecting mental health

In an attempt to use the forces of social media for good, Facebook Inc. (NASDAQ:FB) announced in the middle of June that it would be rolling …
By Steve Brachmann
4 years ago 0

Microsoft’s acquisition of LinkedIn brings social network analytics to Office software

On June 13th, the Redmond, WA-based multinational tech company Microsoft Corporation (NASDAQ:MSFT) announced that it had agree to acquire LinkedIn (NYSE:LNKD) in a $26.2 billion cash …
By Steve Brachmann
4 years ago 0

Questions linger on Twitter’s plans to incorporate SoundCloud after $70 million investment

The recent Twitter investment has much to do with the SoundCloud Go premium subscription service launched in late March of this year. The premium service, which costs $9.99 …
By Steve Brachmann
4 years ago 1