American consumers increasingly happy with social media but not search engines
The big winner among social media e-businesses in the 2015 consumer index is Pinterest, the personal web cataloguing service headquartered in San Francisco, CA. Its consumer satisfaction index score rose by about 3 percent since last year to a score of 78, tied for the best 2015 index score of any e-business. Most people think of Pinterest as a fun website for getting party ideas or tips on how to style a home, but there have been some interesting aspects of Pinterest’s business developing. Recently, the Bank of America Corp. (NYSE:BAC) announced that Pinterest, which manages about 1.3 billion pins related to money management, is driving about 30 percent of the company’s social media traffic. A police department in Dover, DE, recently became one of a small but growing contingent of departments who have launched Pinterest accounts to advertise a public lost & found service. Pinterest users who have ever found themselves frustrated at an inability to purchase imaginative items they find on the site may be happy to note that the site is rolling out buyable pins.