Posts Tagged: "Social Networking"

We were very intrigued to see a large number of patent applications related to goal achievement technologies, and we closely examined three of these which we felt were worth sharing. Methods for creating an impetus to achieve a goal, whether for money or for social benefit, would be protected by U.S. Patent Application No. 20140272849, entitled System and Method Providing Positive Social and Economic Motivators for Goal Achievement. The filing discloses a method of defining a list of goals through a computing device, each goal comprised of a progression plan with a set of milestones, and assigning goals to a group of users. For progressing towards goals and hitting milestones, users may be rewarded with a monetary award from an advertiser, or may win a social bet with terms set among friends.

Today’s column focuses solely on the inventions recently added to IBM’s patent portfolio; everything you see below represents a technology for which IBM has been issued a U.S. patent grant during September 2014. Telecommunications innovations are included among this, specifically systems for e-mail organization and telephone call filtering. We share a trio of patents protecting computer languages and networking technologies. Social networking analysis technologies and a couple of inventions related to accessibility programs for computer users with impairments are also featured. Television viewers may be intrigued as well to learn about the novel technique for blocking unwanted commercial content protected by another IBM patent that we explored today.

We’re going in-depth to explore a patent application that would notify mobile device users of nearby events. These events would be collected from social media applications and filtered based on a user’s interest and proximity to the user, helping that person find interesting events that they were unaware of. Also, a couple of patent applications describe improvements to social networks available through Yahoo!, both on an individual and a group basis. The patent holdings of Yahoo! encompass a wide array of web services, especially those that are related to the website’s search engine. One recently issued patent protects a system of removing spam websites from search engine results, while another discusses a method of improving the accuracy of color-based searches. Collaboration on eBook documents and better notification systems for fantasy sports players are also on focus in a few other issued patents we’re exploring here.

Today, we’re featuring a bevy of patent applications and issued patents featuring IBM developments in a wide range of computing services. Our featured patent application describes a system of filtering social media messages sent to group members based on a recipient rating system. Negative ratings from group message recipients may be used to inform future methods of blocking similar messages from that sender. Other patent applications would protect more efficient systems of performing computer maintenance and identifying healthcare risks. Another patent application describes an improved coolant system for computing systems. We’re also always looking for compelling new additions to IBM’s patent holdings, which provides a good idea of IBM’s current strength in research and development. A number of these patents deal with cloud computing. One issued patent protects a more seamless system for collaborative editing of online documents among multiple users. Another patent describes improvements to allocating digital services in a cloud environment to in a more cost-efficient way for businesses. We also focus on one patent that protects a system of more efficient display of documents on different devices.

Social media websites such as Facebook, LinkedIn and Twitter, have changed the manner that businesses communicate and market their products and innovations. Although these tools may be beneficial by creating market “buzz” for new products through rapid information sharing, they may also be detrimental to a company’s patenting practices for the same reason. If disclosures of up and coming products are made on social media websites without the company first filing for patent protection, and the disclosures are then copied by a second party who then files an application based on the company’s social media disclosures, before the company does, then the first-to-file law could bar the company from patenting the invention, whereas the second party could then obtain patent rights to the invention disclosed on the social media site.

Lexington Technology Group (LTG), an intellectual property management firm, announced on Monday that its wholly owned subsidiary, Bascom Research, filed a patent infringement lawsuit against Salesforce.com in the Northern District of California. Bascom Research is a software development company focused on building solutions for the management of complex and distributed data in healthcare and other fields. The company owns patents that relate to social networking and aspects of enterprise networking. In 2012, Bascom Research brought claims for patent infringement against five defendants, including Facebook, LinkeIn and Novell.

This week in IPWatchdog’s Companies We Follow, our series returns to focus once again on Samsung and its recent appearances at the U.S. Patent & Trademark Office. As has often been the case recently, many of the more intriguing patents and patent applications from Samsung deal with electronic device development. One patent document protects a better system of constructing biochips to monitor drug trials. An application filed by Samsung describes a devised method of allowing mobile phones to give off fragrance in response to user interaction. Upgrades to electro-wetting displays, which use water and oil to affect light displays, are featured in a second patent application.

Starting in the fall of 2013, the Nielsen Twitter TV Rating will chart the conversations that take place on Twitter about television shows. It will measure the total audience for each show’s social activity. According to a representative at Nielsen, this new rating system will provide the “precise size of the audience and effect of social TV to TV programming.”

Whether you are just getting your feet wet in the wild world of inventions and patents, or you already have your business up and running, social media can help expand your business. Everywhere you look, there are Facebook “Like” buttons, LinkedIn “Share” buttons and Twitter “Tweet” buttons. Even Google has entered the social sharing game with Google+ allowing you to “+1” content. Social media can help catapult your business into overdrive – if you know how to use it effectively. Here are some tips to using social media to expand business.

No matter where we go these days, social media surrounds us. It seems everyone is saying, “Follow us on Twitter.” “Like us on Facebook.” “For More Information Scan Our QR Code.” Just this week alone I have seen at least a dozen places in my everyday life where social media has come into the real world; At church, On my way home from the airport on the backs of hotel shuttle vans; At my local coffee shop to name a few. Social media is here to stay and businesses of all sizes know it. But what many smaller businesses don’t know or care to realize is that there are several bad habits that still need to be broken in order to make the most out of their social media strategies. Following is a list of these common bad habits and what small business can do to get it break away from these same old mistakes.

Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and better. Most businesses have embraced social media and all that it has to offer. Perhaps you, yourself have taken a ride on the social media bandwagon. But, even if you have a well-established social media presence, are you really getting the most out of your online relationships? Are you missing opportunities to truly leverage your business relationships online in order to reap bigger rewards and sales in the real world? Following are 5 easy ways that you can take to utilize your online business and real-world relationships to increase your overall social media ROI.

Just like people, all brands have their own personality. Brand personality is defined as a set of human characteristics that are associated with a brand name and is determined by consumer interactions with your brand. It is essentially, how your brand behaves in the public light. Your brand personality is determined mainly by your own personality and identity. There are many influences on brand personality including profession, industry, age, gender and emotional characteristics, to name a few. But your brand personality should also reflect what you want others to think of when they hear your name.

One of the best things about social media is that you don’t need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be committed and have a strategy. If you are not going to hire a consultant to assist you then you are going to need to invest the time to do things yourself, which is fine so long as you actually do it! Here is a list of “Social Media Resolutions” that you should consider implementing in your 2012 Marketing and Brand Building Social Media campaigns.

Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need to have an effective strategy. It doesn’t take an enormous amount of time each day. In fact with only 15 minutes a day, you can really make quite an impact. But like everything you hope to succeed with in life it does take planning and forethought. Here are suggestions on how you might be able to use social media to develop your brand, monitor quality, engage customers, expand upon ideas and connect with others within your industry.