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Posts Tagged: "steve wozniak"

Atari files suit against Nestlé for Kit Kat ad campaign that infringed on Breakout video game

Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink company Nestlé SA (VTX:NESN). The suit targets a worldwide and multi-platform advertising campaign produced by Nestlé for the company’s Kit Kat candy bars, which uses elements of Atari’s Breakout video game. The suit is filed in the Northern District of California. Atari’s suit alleges that Nestlé leveraged the look of Breakout for its Kit Kat ad campaign 40 years after Steve Jobs and Steve Wozniak created the game for Atari. “To be clear, this is not a case where a good faith dispute could exist between the rights holder and alleged infringer,” the complaint reads.

Far-flung fears of AI weaponry and superintelligence come from big names in science, tech

Skynet. HAL 9000. The Matrix. The Joshua Computer from WarGames. It’s not hard to look around popular culture and find examples of artificial intelligence (AI) stirring a span of doomsday fears stemming from either a lack of understanding of AI’s dangers to the actual targeting of humans by AI weapons. The names of Elon Musk, Steve Wozniak and Stephen Hawking, along with several faculty members from academic institutions like Oxford and the Massachusetts Institute of Technology, are among hundreds of signatures found attached to an open letter published by the Future of Life Institute which calls for “concrete research directions” to pursue for ensuring that AI remains a social benefit.

Dark Days Ahead: The Patent Pendulum

All of this can really be traced all the way back to the flash of creative genius test by the Supreme Court, which Congress specifically outlawed in the 1952 Patent Act. It is no doubt making a resurgence under slightly different terminology, but make no mistake — Judges are making subjective decisions about innovations in a way that is remarkable similar to how the flash of creative genius test was applied. But today the problem is not only all of the aforementioned, misguided beliefs, but rather we have a general problem with ignorance. It is self evident to anyone who cares to be honest and objective that it takes time and money to innovate; innovation does not simply fall out of the sky or invent itself.

An Apple History: Remembering Apple CEO Steve Jobs

Steve Jobs, the visionary founder and leader of Apple Computer Corporation, died Wednesday, October 5, 2011 at the age of 56 after an 8-year battle with a rare form of pancreatic cancer. Jobs, who is sometimes referred to as the father of personal computing, was the mastermind behind Apple’s Computers, iPods, iPhones, iMacs and iPad’s and is seen by many as a man who pioneered the personal computing industry and literally changed the way we live our lives every day. In celebration of his life and his accomplishments over the years, the following is a timeline of Jobs’ history, and the history of Apple, beginning in 1972 when he graduated from High School in Palo Alto, CA, and focusing on the major events in a memorable life.

Turning Your Small Business Into Big Business

Having a small business means having many challenges, especially in the earliest phases of development. Faced with challenges such as letting people know about your new business, establishing and augmenting your brand, creating a website, designing logos, developing and implementing marketing initiatives, creating and printing real world marketing materials, procuring new clients and customers, building and maintaining a blog, initiating and executing a social media campaign, acquiring followers within your social media platforms, securing office space at a reasonable cost, book keeping and everything else that must be done during the start-up process. This seemingly endless list of tasks seems to imply that starting a new business will most certainly be a stressful and very expensive endeavor. But starting and growing a small business, does not have to cost you an arm and a leg nor does having a small business mean that your business has to look “Small.”

Great Again: Revitalizing America’s Entrepreneurial Leadership

The magnitude of the problems facing our economy cannot be overstated. Neither can it be overstated that a coherent national innovation policy is the answer to what ails the U.S. economy. As Hank explains in the Introduction, “for the first time in our history, the connection between technological innovation and job creation has broken down. And for the first time also, the wealth created by innovation is going mostly just to a handful of founders and venture capitalists rather than to many thousands of employees, not to mention the community at large.” Through mismanagement and misapplication of tax, immigration and patent policies our leaders in Washington, D.C. have done us no favors. Speaking at the reception last night Nothhaft explained: “We live in the greatest country in the world and we seem bent on tying our arms behind our backs.” That has to change.

Start-Up Reality: No Patent = No Funding, No Business, No Jobs

The log jam in patents issuances is not the only impediment to start-up job creation. Although it is certainly a big one. Tax and regulatory burdens on start ups have reached a critical mass in the last 10 years. A fact recognized by President Obama when he signed an Executive order last Tuesday ordering the removal of burdensome regulatory rules on business. Also a problem are the post 9-11 immigration policies that are driving many of the world’s best and brightest scientists and engineers to other countries. But the biggest job killer beside the patent backlog is the systemic destruction of our high tech manufacturing capacity.

The Apple Way: Repeated Innovation + Patent = Domination

Those who are readers of IPWatchdog.com on a regular basis are familiar with the jousting that goes on in the comments between myself and a core group of patent believers and those who are, shall we say skeptical of the value of patents and would prefer that patents simply not exist, or at least not exist in certain areas, such…

Musings on PLI, Judge Rader & Steve Wozniak

I am writing this post live from downtown Chicago at John Marshall Law School. I am in town this week for my bi-annual trip to the Windy City to teach the PLI Patent Bar Review Course. So far the weather here in Chicago is not what we typically experience for this time of year. It is warm and pleasant, although…

Steve Wozniak Will Dance With The Stars

Steve Wozniak, known to many in the technology community as “The Woz” and heralded as the original brain behind Apple Computer, will be hitting the dance floor on ABC’s Dancing with the Stars with the highly anticipated two-hour season premiere, Monday, March 9, 2009 from 8:00-10:02 p.m. ET on ABC.  Wozniak will be joined in Season 8 of Dancing with…