Posts Tagged: "The Social Media Diva"

No matter where we go these days, social media surrounds us. It seems everyone is saying, “Follow us on Twitter.” “Like us on Facebook.” “For More Information Scan Our QR Code.” Just this week alone I have seen at least a dozen places in my everyday life where social media has come into the real world; At church, On my way home from the airport on the backs of hotel shuttle vans; At my local coffee shop to name a few. Social media is here to stay and businesses of all sizes know it. But what many smaller businesses don’t know or care to realize is that there are several bad habits that still need to be broken in order to make the most out of their social media strategies. Following is a list of these common bad habits and what small business can do to get it break away from these same old mistakes.

Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and better. Most businesses have embraced social media and all that it has to offer. Perhaps you, yourself have taken a ride on the social media bandwagon. But, even if you have a well-established social media presence, are you really getting the most out of your online relationships? Are you missing opportunities to truly leverage your business relationships online in order to reap bigger rewards and sales in the real world? Following are 5 easy ways that you can take to utilize your online business and real-world relationships to increase your overall social media ROI.

Just like people, all brands have their own personality. Brand personality is defined as a set of human characteristics that are associated with a brand name and is determined by consumer interactions with your brand. It is essentially, how your brand behaves in the public light. Your brand personality is determined mainly by your own personality and identity. There are many influences on brand personality including profession, industry, age, gender and emotional characteristics, to name a few. But your brand personality should also reflect what you want others to think of when they hear your name.

One of the best things about social media is that you don’t need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be committed and have a strategy. If you are not going to hire a consultant to assist you then you are going to need to invest the time to do things yourself, which is fine so long as you actually do it! Here is a list of “Social Media Resolutions” that you should consider implementing in your 2012 Marketing and Brand Building Social Media campaigns.

After meeting with my doctor, discussing the results of my tests, reading through all of the documentation and talking to my mother who had a similar surgery in 2000, I realized that there have been so many medical breakthroughs over the years. These medical breakthroughs make surgeries like this possible, and in many cases with far better outcomes. So I thought I would write about some of those revolutionary technologies and the Hall of Fame inventors who were responsible for them.

Social media is quickly become THE way to market your business. In the US, more than two thirds of all adults who are active online are also actively using social media today, However, there is still a whopping 57% of businesses who, for one reason or another do not understand the real impact that social media can have on their businesses. Gaining new and retaining old customers, sharing your products and services to a broader audience and giving your customers a voice, are just a few of the many benefits that using social media can bring to your business. There are many myths and misconceptions that keep business owners and marketers from reaping the benefits that social media. If you are one of these businesses, let me “set you free” to explore all that social media has to offer.

Last week the Association for Intellectual Property Firms (AIPF) held its 2011 Annual Meeting at the W Chicago City Center Hotel. The theme for this years event was “Enhancing IP Rights in a Time of Erosion.” The program covered topics and featured and a variety of professionals from across the IP spectrum and beyond, including Philip S Johnson, Chief IP Counsel for Johnson & Johnson, Kirk Goodwin, Senior Counsel for Whirlpool, Bruce Hendricks, Associate GC for The Goodyear Tire & Rubber Company and of course, yours truly, The Social Media Diva of IPWatchdog.com. You could say the program technically started Sunday evening when the Board of Directors and Speakers got together at Mike Ditka’s in Chicago. The food and service were amazing, the company was friendly and conversations were stimulating. The only thing that could have made the night better was being able to stay and watch some football after the meeting. It was, after all, a sports bar. But I digress.