Posts Tagged: "Tommy Hilfiger"

Part of GiGi New York’s trademark infringement allegation is directed at how Tommy Hilfiger has styled the name TOMMYxGIGI, especially in the use of a “unique upper and lower case treatment.” By styling the brand name as TOMMYxGIGI, Tommy Hilfiger has copied an alternating case which has never been used by Gigi Hadid, which GiGi New York argues increases the risks for customer confusion. At least one advertisement for TOMMYxGIGI, included in this post published by fashion law news source The Fashion Law, uses an alternating case which mirrors the “GiGi” form used by GiGi New York.