Posts Tagged: trademark Applications


Trademark Applications Surge as Overseas Brands Enter U.S. Market

The number of trademark applications being filed by foreign companies with the United States Patent and Trademark Office (USPTO) has been growing steadily – and in China’s …
By Mark Peroff
1 year ago 0

Managing Trademark Clutter in a Busy IoT World

The default position of brands has often been to protect as many marks as possible, driving other applicants out and helping establish a well-known and profitable identity. …
By Jayne Durden
1 year ago 1

Protecting Your Brand Portfolio: Four Steps for a Proper Trademark Audit

A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are …
By Alice Denenberg
1 year ago 0

USPTO to Propose Rule Requiring Foreign Trademark Applicants to Use U.S. Licensed Attorneys to File Documents

The U.S. Patent and Trademark Office is working on developing a rule that would require foreign trademark applicants and registrants to be represented by a U.…
By Steve Brachmann
1 year ago 1

Using Do-It-Yourself or Online Trademark Registration Services Can Prove Disastrous for Entrepreneurs

Mass market online filing services simply do not give their clients the time and attention they require and deserve during the trademark application process. The money clients …
By Mark Peroff
1 year ago 1

Trademarks: What Entrepreneurs Need to Know about Securing and Protecting Trademarks

Trademarks protect distinctive marks, such as brand names, logos, and designs.  This protection allows a trademark holder to exclude others from using the mark without permission of …

The Chinese “Super Trademark”: A Creative Strategy for Overseas IP Protection

Enforcement of trademark rights in China is an ongoing issue faced by numerous corporations.  Invalidating or canceling a trademark registration in the Chinese market is time-consuming and …
By Laura Kees
1 year ago 0

Research Shows Rapid Growth in Chinese Trademarks

China has the largest domestic trademark register in the world. In 2017, over 5.2 million applications were filed, a figure which makes it around 10 times the size of the …
By Robert Reading
1 year ago 0

Influx of Trademark Applications at the USPTO Subsidized by Chinese Government, Include Doctored Product Images

According to Eric Perrott, a trademark and copyright attorney with Gerben Law Firm, chatter among U.S. trademark officials and attorneys regarding the increase of potentially fraudulent …
By Steve Brachmann
1 year ago 2

MLBPA Files Opposition at TTAB over ‘Here Comes the Judge’ Trademark Application

On March 21st, the Major League Baseball Players Association (MLBPA) filed a formal notice of opposition at the Trademark Trial and Appeal Board (TTAB) to challenge a …
By Steve Brachmann
2 years ago 0

UMBC files trademark application to celebrate historic upset in NCAA Tournament as 16-Seed

UMBC has filed U.S. Trademark Application No. 87838422 which would protect the use of the standard character mark '16 over 1' for the sale of athletic apparel …
By Steve Brachmann
2 years ago 0

The Cost of Registering a Trademark in Southeast Asia

Typically, there are three categories of costs involved in filing trademark applications in Southeast Asia and, subsequently, getting them registered; these are official fees, attorney charges, and …

Making Sense of the Nonsensical: A look at Scent Trademarks and their Complexities

Hasbro’s recent application to trademark the scent of Play-Doh is an example of how companies in the digital age market their products and protect their market …
By Franco Galbo
2 years ago 1

Law & Odor: Hasbro Sniffing Out the Opportunities for Trademark Registration

The Trademark Manual of Examining Procedure (TMEP) provides some guidance on what an aroma needs to demonstrate before being registered, asserting that “the amount of evidence required …
By Franco Galbo
2 years ago 1

The Trademark Management Process: Getting it Right in Challenging Times

The trademark landscape is evolving rapidly, with both brand owners and trademark professionals trying to keep up. The changes are mostly driven by the steep rise in …
By Eva-Maria Strobel
2 years ago 1