Posts Tagged: trademark Applications


The Trademark Management Process: Getting it Right in Challenging Times

The trademark landscape is evolving rapidly, with both brand owners and trademark professionals trying to keep up. The changes are mostly driven by the steep rise in …
By Eva-Maria Strobel
4 years ago 1

Who Owns the Rights to the Word ‘Covfefe’?

“Filing a trademark application with the goal of claiming a right to a particular term – with nothing more – is a fundamental misunderstanding of our trademark laws,” Alston & …
By Amanda G. Ciccatelli
4 years ago 0

Why Gene Simmons Abandoned His ‘Devil Horns’ Trademark Application

Earlier this month, Kiss frontman Gene Simmons filed to trademark the "Devil Horns" hand gesture, but this unusual application was soon after abandoned. The application listed the …
By Amanda G. Ciccatelli
4 years ago 0

Beyoncé seeks trademark on daughter Blue Ivy Carter name for everything from cosmetics to high chairs

On January 22, Beyoncé filed a U.S. trademark application that seeks to protect the use of the trademark BLUE IVY CARTER on a wide variety of goods …
By Steve Brachmann
5 years ago 0

TTAB Agrees with Parents Everywhere: Children do not hold the Control—Noble House v. Floorco

Subsidiaries of larger companies who are preparing to file a trademark application may want to think twice before deciding who to list as the Applicant. In April 2016, …
By Emily Scheible
5 years ago 0

Social Media and the Rise of Opportunistic #Trademark Filings

Last June, Walter Palmer, an American dentist and recreational big game hunter, shot and killed Cecil, a southwest African lion who had been the subject of a …
By Brian Focarino
5 years ago 1

Offensive Trademark Applications Suspended by USPTO Until Supremes Rule on In re Tam

In anticipation of Supreme Court review of Tam, the Commissioner has issued an informal directive to trademark examiners that any application for a mark that is potentially …
By Ronald Abrams
6 years ago 11

European Court denies Nestlé four-fingered KitKat trademark after Cadbury objection

Most people are familiar with the four-finger KitKat bar which has been produced by Nestlé in the UK since 1935. In 2010 Nestlé decided to apply to register the …
By Patrick McCallum
6 years ago 2

USPTO Reduces Fees for Trademark Applications and Renewals

Yesterday, as authorized by the AIA, the USPTO published the final rule in the Federal Register that will work to reduce certain trademark fees. As you might …
By Gene Quinn
7 years ago 0

Proposal to Allow Amendments to Identifications of Goods and Services Due to Technology Evolution

Based on user input, including at a recent roundtable, the USPTO proposes to amend its current practice to permit amendments in limited circumstances to identifications of goods/…
By U.S.P.T.O.
7 years ago 0

USPTO Seeks Comment on Lowering Trademark Application Fees

The U.S. Department of Commerce’s United States Patent and Trademark Office (USPTO) is seeking public comment on the possibility of adjusting trademark application fees, so …
By U.S.P.T.O.
9 years ago 0

The Perils of Being Your Own Trademark Attorney

Trademark owners who attempt to file and prosecute their own trademark applications are really being pennywise and pound foolish. I appreciate the reasons for filing your own …
By Mark Malek
9 years ago 6

Trademark Process: Obtaining and Keeping a U.S. Trademark

When seeking to obtain a United States trademark there are a number of different steps to the process, and even after the trademark has issued there are …
By Gene Quinn
10 years ago 1

Selecting a Business Name in a Social Media Crazy World

What's in a name? Well likely far more than most businesses realize. Your business name is how people will identify with your goods and services, so you …
By Gene Quinn
10 years ago 2

Opportunistic Disney Seeks to Trademark “Seal Team 6”

The Navy filed two applications for trademarks on May 13th. The first is application serial number 85320305 for “Seal Team”. The identified class is “membership in an organization …
By Beth Hutchens
10 years ago 7