Posts Tagged: Trademark Manual of Examining Procedure
Making Sense of the Nonsensical: A look at Scent Trademarks and their Complexities
Hasbro’s recent application to trademark the scent of Play-Doh is an example of how companies in the digital age market their products and protect their market …
Managing and Protecting a Brand in the Age of Social Media
In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. …
#UNDECIDED: Trademark Protection for Hashtags
Can a hashtag be a protectable trademark? And when does use of another’s trademark in hashtags constitute infringement? Disagreement has arisen among the United States Patent …
