Posts Tagged: trademark registration
Apparel Trademarks: How the Mere Ornamentation Technicality May Be Undermining Your Brand
The value of your company’s intellectual property cannot be understated, particularly in the current economic climate. But this should not be news to you, especially if …
Trademark Lessons from BLACK LIVES MATTER Name Confusion
Many people are looking for ways to support the Black community and to encourage police reform following the death of George Floyd and others by police. One …
International Trademark Filing Strategies: How, When & Where to File a Trademark Outside the U.S.
International trademarks were once only necessary for large scale businesses and corporations. In today’s global marketplace, however, nearly any business, especially a business with online exposure, …
Managing Trademark Clutter in a Busy IoT World
The default position of brands has often been to protect as many marks as possible, driving other applicants out and helping establish a well-known and profitable identity. …
Protecting Your Brand Portfolio: Four Steps for a Proper Trademark Audit
A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are …
Using Do-It-Yourself or Online Trademark Registration Services Can Prove Disastrous for Entrepreneurs
Mass market online filing services simply do not give their clients the time and attention they require and deserve during the trademark application process. The money clients …
Trademark Alert: Unauthorized Changes to Trademark Applications and Registrations
The United States Patent and Trademark Office sent an e-mail notifying stakeholders of an alarming ongoing scheme to hijack trademark files. Apparently, there has been a number …
Trademarks: What Entrepreneurs Need to Know about Securing and Protecting Trademarks
Trademarks protect distinctive marks, such as brand names, logos, and designs. This protection allows a trademark holder to exclude others from using the mark without permission of …
Trademark Application filed for ‘FitzMagic’, but not by QB Ryan Fitzpatrick
Whether Ryan Fitzpatrick opposes or otherwise challenges Minkah Fitzpatrick's registration of FitzMagic, one has to question the wisdom of seeking a trademark that NFL fans will associate …
EP’s Louboutin Decision Opens the Door for U.S. Businesses to Protect Their Color/Shape Brands in Europe
The issue faced by the EU High Court was whether shape and color of Louboutin’s mark could be separated under the circumstances; i.e., whether color …
Can You Trademark a Color?
Yes, under certain circumstances you can trademark a color... Examples of protectable color marks include: red soles for women’s high-heel dress shoes, where the rest of …
Federal Circuit Finds TTAB Erred In Determining Genericnessof Coca-Cola’s ZERO Trademarks
On Wednesday, June 30th, the Court of Appeals for the Federal Circuit issued a decision in Royal Crown Company, Inc., et. al. v. The Coca-Cola Company which …
Influx of Trademark Applications at the USPTO Subsidized by Chinese Government, Include Doctored Product Images
According to Eric Perrott, a trademark and copyright attorney with Gerben Law Firm, chatter among U.S. trademark officials and attorneys regarding the increase of potentially fraudulent …
UMBC files trademark application to celebrate historic upset in NCAA Tournament as 16-Seed
UMBC has filed U.S. Trademark Application No. 87838422 which would protect the use of the standard character mark '16 over 1' for the sale of athletic apparel …
Incontestable Status: What it is and why trademark owners want it
Incontestable status does not make the trademark immune from all possible challenges, however, the most problematic challenges from a trademark owner's perspective are gone... "To me, incontestable …
