Posts Tagged: Trademark rights


Trademark Enforcement: A More nuanced game than whack-a-mole

A successful advertising campaign promotes goodwill and brand identity, spurring sales, revenue, and profit.  But success begets imitation.  All too often, imitators attempt to hijack a brand …
By James Ray
12 months ago 0

The Chinese “Super Trademark”: A Creative Strategy for Overseas IP Protection

Enforcement of trademark rights in China is an ongoing issue faced by numerous corporations.  Invalidating or canceling a trademark registration in the Chinese market is time-consuming and …
By Laura Kees
1 year ago 0

Managing and Protecting a Brand in the Age of Social Media

In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. …
By Jayne Durden
2 years ago 0

Trademarks: A basic primer on trademarks and trademark law

Trademarks differ from copyrights, which protect original artistic or literary works, and patents, which protect inventions. A trademark primarily protects names, logos or symbols that identify a …
By Gene Quinn
3 years ago 0

Amid Cultural Debate on Political Correctness, Trademarks with Racial Overtones Look Set for Supreme Court

Two cases making their way through the Federal courts may force the Supreme Court to consider the issue of what sorts of trademarks should be considered “disparaging,” …

Trademark Tea Leaves: Balancing Product Secrecy with Public Trademark Registration

Among the most promising tech tea leaves product launch predictors rely on are publicly available applications and registrations for intellectual property. Given the importance of product launches …
By Brian Focarino
4 years ago 0

Business Owners Need Federal Trademark Rights

But deciding to apply for a federal trademark registration isn't the end-all-be-all. Frequently a name or mark is selected for a business without a trademark search ever …
By Gene Quinn
6 years ago 10

East Carolina sues Cisco over “Tomorrow Starts Here” trademark

East Carolina University, also known as ECU, has filed a lawsuit against Cisco Systems, Inc., a huge multination communication company. Why take on a networking and communication …
By Corinne Kerston
7 years ago 1