Posts Tagged: tv commercials


Skechers to Pay $40 Million for False Advertising

Yet another ad that the FTC took issue with was one featuring celebrities including Kim Kardashian and Brooke Burke, which aired during the 2011 Super Bowl. In the …
By Gene Quinn
8 years ago 2

Hey Apple, What Happened to Mac vs. PC?

Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
By Renee C. Quinn
9 years ago 10

The Power of Branding Through Catchy Advertising, GEICO Commercials

Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build …
By Renee C. Quinn
10 years ago 2

The Power of Branding Through Catchy Advertising

Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked …
By Renee C. Quinn
10 years ago 2

If the Shoe Fits: Analyzing Lohan and Sgt. Sarver Right of Publicity

The buzz continues about Lindsay Lohan’s suit against E*TRADE over its use of the name “Lindsay” to identify a “milkaholic” character in the latest in …
By Robert C. Cumbow
11 years ago 4

Mac vs. PC: A Simplistic Yet Effective Marketing Strategy

Apple is capitalizing on what would appear to some as Microsoft “crying wolf” syndrome and putting into question whether the new operating system can be trusted because …
By Renee C. Quinn
11 years ago 18

Comparative Advertising: BK vs. McDonalds and Wendy’s

Today I was searching the Internet for some interesting news to write about and I stumbled upon a press release from Burger King regarding its a ¼ pound …
By Gene Quinn
11 years ago 0

Inventors Are Rock Stars, Especially At Intel

Recently I saw one of Intel’s new TV commercials, oddly enough as I was standing in line at Dunkin Donuts waiting for a coffee. It was …
By Gene Quinn
11 years ago 2

Comparative Advertising: Mac vs. PC

Personally, I think the PC VS Mac commercials are right on. The thought that Microsoft would put out a product that requires their users to potentially need …
By Renee C. Quinn
12 years ago 0

Subway… More Meat? Right!

Who would not want to buy a sub or sandwich that looks like the subs that are shown on the Subway website, or those that are shown …
By Gene Quinn
13 years ago 3