Posts Tagged: WAshington Football Team


The Rush for Redskins Gear Underscores an Exponential Rise in Counterfeits

The Washington Football Team's (formerly the Washington Redskins’) move to change its name and logo has sparked a flurry of fans looking to “cash in” as national …
By Daniel Shapiro
2 months ago 2

Fumble: How Brands Lose their Fans

Branding goes beyond thinking about a catchy name and color scheme to compose the trademark that will represent the company’s products or services. Today, more than …